Emarketer

EMARKETER, Inc.
TypePrivate subsidiary
IndustryMarket research
Founded1996
Headquarters
One Liberty Plaza
New York, New York
OwnerAxel Springer SE
Number of employees
201–500
WebsiteEMARKETER

Emarketer, stylized EMARKETER, formerly Insider Intelligence, is a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce.

History

Emarketer was founded in 1996, and is headquartered in New York City.

In June 2016, the German media company Axel Springer acquired 93% of Emarketer for around $242 million. eMarketer's co-founders, Terry Chabrowe and Geoff Ramsey, retained the remaining 7% stake and were expected to remain with the company.

In June 2019, Axel Springer announced plans to merge financial news website Business Insider, which it acquired in 2015 for $343 million, with Emarketer. In 2020, eMarketer was combined with Business Insider Intelligence, the subscription research arm associated with Business Insider, under the Insider Intelligence brand.

In 2024 the brand was reverted back to EMARKETER.

Products and services

Corporate subscription

Subscribers have access to Emarketer's data via a web-based client portal. Within the database, analysts, forecasters, and researchers publish industry reports, forecasts, comparative estimates, charts, articles, interviews, case studies, web conferencing and videos. The company curates, compares, and contextualizes information from global sources to provide macro-level understanding of digital trends related to advertising, marketing, media and commerce.

References

  1. ↑ Cain Claire (2012-09-19). "Google to Topple Facebook as Leader in Display Ads, eMarketer Says". The New York Times. Retrieved 2012-12-21.
  2. ↑ Robert Hof (2012-04-18). "Online Ad Revenues to Pass Print in 2012". Forbes. Retrieved 2012-12-21.
  3. ↑ "Baker Library - eMarketer Database". Harvard Business School Bloomberg Center. Retrieved 2012-12-15.
  4. ↑ "Axel Springer buys U.S. eMarketer for $242 million". Reuters. 2016-06-10.
  5. ↑ Sweney, Mark (2016-06-10). "Axel Springer buys eMarketer to reduce digital ad dependency". The Guardian. ISSN 0261-3077. Retrieved 2026-07-13.
  6. ↑ Spangler, Todd (2015-09-29). "Germany's Axel Springer Buys Business Insider in $343 Million Deal". Variety. Retrieved 2026-01-13.
  7. ↑ Sutton, Kelsey (2019-06-13). "Axel Springer Will Merge Insider Inc. and eMarketer Next Year". Adweek. Retrieved 2026-01-13.
  8. ↑ "Business Insider Intelligence and eMarketer rebrand as Insider Intelligence". Digiday. 2020-05-06. Retrieved 2026-07-13.
  9. ↑ Severinghaus, Steve. "EMARKETER Brand Returns With the Addition of a Powerful New Suite of Forecasting and Insights Tools". EMARKETER. Retrieved 2026-07-13.
  10. ↑ EMARKETER. "Unlock digital opportunities with the world's most trusted forecasts, analysis, and benchmarks". EMARKETER. Retrieved 2024-08-27.
  11. ↑ "eMarketer VentureBeat profile". VentureBeat. Archived from the original on 2013-02-04. Retrieved 2012-12-15.
  12. ↑ Lori Luechtefeld (2011-04-12). "eMarketer CEO Geoff Ramsey Receives Industry Achievement Award -ad:tech". ad:tech. Archived from the original on 2011-04-17. Retrieved 2012-12-20.