Elliott Power
Elliott Omar Power-Taiwo, simply known as Elliott Power (often stylised as ELLIOTT POWER), is an English recording artist and commercial director born and raised in West London. Power released his debut single, "Sink/Swim", in 2013 on Marathon Artists. His debut album, Once Smitten, was released in 2016 as a Marathon Artists and Mo' Wax collaboration. In 2015, Power's songs "Sword Souls" and "On The Windrush" were remixed by UNKLE and featured on Global Underground #GU41: James Lavelle Presents UNKLE Sounds - Naples compilation. In 2022, Power received a nomination for a Primetime Emmy Award for Outstanding Commercial for Skate Nation Ghana, a film he co-directed alongside Bafic and Justyna Obasi.
Early life
Elliott Power was born in Ealing Hospital in Southall, London, and was raised in Brentford, West London. He attended Little Ealing Primary School, Isleworth & Syon Secondary School and the University of Roehampton. Power's mother is of English and Irish descent, his father of Nigerian and Trinidadian descent.
Career
Power met his production partner Dorian Lutz through a mutual friend when he was 15 years old. Lutz's uncle had a small recording studio just off Askew Road in Shepherd's Bush, West London were the pair began to record music together.
When Power was 21 years old, he began trying to sell his demo to a record label, with little success. Power went onto release his debut single, "Sink/Swim", through Marathon Artists in May 2013. He went onto sign an album deal with Marathon Artists and released his debut album Once Smitten as a collaborative project with James Lavelle's Mo' Wax in February 2016.
In 2020, Power directed a branded content short documentary film for Hennessy following the rise of the chess player Maurice Ashley, the first Black person to attain the title of Grandmaster.
On 12 April 2021 vogue.com premiered Eartheater's music video for their song "Faith Consuming Hope", which Power directed. The video was filmed in Kyiv, Ukraine and depicts Eartheater as a runaway nun breaking free from religious dogmas of her childhood.
Power directed the lead single "Paper Doll" from Miink's second album, Notice Me. Released on 23 June 2022, the music video explores the cultures and ideals of the enslaved blended on the long trans-Atlantic trips, creating new cultural practices, religions, and philosophies. "Paper Doll" specifically looks at the themes of death and rebirth within this wider concept. The video was shot over a period of 12 hours in San Juan Texcalpan, Atlatlahucan, Mexico.
In 2023, Power was part of a cohort of directors and artists tasked with the rebrand of British free-to-air Channel 4 station identifications. Power directed two segments ("Funeral Flowers" and "Unrest") of the 25 identifications. Each is linked to a certain theme: Identity, The Land, System, Release and Love.
In October 2024, Elliott Power was ranked 2nd in the D&AD Directors rankings, an annual recognition of creative excellence in advertising and design. The rankings are based on the accumulation of points from Pencil wins and shortlists across various categories.
Personal Life
In 2024, Power married British fashion designer Clio Peppiatt in an intimate ceremony in Charente, France. The couple held a celebration at the Institute of Contemporary Arts in London a month later.
