Evereve

Evereve
TypePrivate
IndustryRetail
PredecessorHot Mama
Founded2004
FoundersMegan Tamte, Mike Tamte
HeadquartersEdina, Minnesota, U.S.
Number of locations
112
Area served
United States
Key peopleMegan Tamte (co-CEO), Mike Tamte (co-CEO)
ProductsWomen's fashion, women's clothing
ServicesPersonal styling
Number of employees
2,500
SubsidiariesTrendsend
Websiteevereve.com;
trendsend.com

Evereve, Inc. is an American women's clothing retailer headquartered in Edina, Minnesota. It currently operates 113 stores across the United States. The company also sells via e-commerce on its website and via a subscription-based personal styling service named Trendsend.

History

Evereve was founded in 2004 by Megan and Mike Tamte, originally operating under the name Hot Mama. The first store was located at 50th and France in Edina, Minnesota.

The name Hot Mama resulted in the brand regularly being mistaken for a maternity store, prompting a rebrand in 2014 to Evereve.

Evereve reached 100 retail locations across more than 30 states by 2023. It became an equity owner in the men's clothing retailer Jaxen Grey.

Operations

The company carries products from approximately 150 third-party brands and its own private label. The private label, established in 2021, accounts for 20% of sales.

The company is managed by co-founders and co-CEOs Megan Tamte and Mike Tamte. Megan Tamte was a recipient of the Ernst & Young Entrepreneur of the Year award for the Upper Midwest in 2013.

In 2021, it launched EVEREVE TV, a platform for video-based styling.

Trendsend

In 2014, the company launched Trendsend, a subscription-based personal styling service providing curated apparel shipments. 90% of Trendsend's boxes are curated in-store by stylists, while the other 10% are styled at their warehouse. The boxes are personalized based on body type and lifestyle, with two to three outfits shipped directly right to customers. Trendsend offers the same products as the Evereve website.

References

  1. ↑ "All EVEREVE Stores". Evereve.
  2. ↑ "EVEREVE Launches 103 Stores in 8 Months and Achieves Record-Breaking Sales". Shopify.
  3. ↑ Lockwood, Lisa. "Evereve, a Multibrand Retailer Based in Edina, Minn., Launches First Ad Campaign for Its 113 Stores Nationwide". Women's Wear Daily.
  4. 1 2 Parisi, Danny (2025-01-28). "How Evereve became one of the biggest retailers you've never heard of". Glossy. Retrieved 2025-10-15.
  5. ↑ "Megan Tamte, co-founder and CEO of Edina-based Evereve". www.startribune.com. 2015-01-04. Retrieved 2025-10-15.
  6. ↑ Ngo, Nancy. "Hot Mama, 10 years later: From Edina boutique to national brand". Pioneer Press.
  7. ↑ "Hot Mama Becomes Evereve: Why This Company Spent $1.5 Million to Change Its Name". Inc.com. Retrieved 2025-10-15.
  8. ↑ Ewoldt, John (2021-02-24). "Edina-based Evereve is opening shops". www.startribune.com. Retrieved 2025-10-15.
  9. ↑ Kaplan, Allison (2023-09-19). "Evereve Invests in Men's Retailer Jaxen Grey". Twin Cities Business. Retrieved 2025-10-15.
  10. ↑ Norfleet, Nicole (2022-08-19). "Evereve adds denim to its private label". www.startribune.com. Retrieved 2025-10-15.
  11. ↑ Monteros, Maria. "How Evereve's private label took up 20% of its business". ModernRetailer.
  12. ↑ "Megan and Mike Tamte". Twin Cities Business. Retrieved 2025-10-15.
  13. ↑ "6 MN CEOs Named Entrepreneurs Of The Year". www.cbsnews.com. 2013-06-14. Retrieved 2025-10-15.
  14. ↑ Hall, Kindra (2020-08-18). "Woman of Influence: Megan Tamte". SUCCESS. Retrieved 2025-10-15.
  15. 1 2 "The Mom Whisperer: Evereve's Secret Sauce". 2021-05-11. Retrieved 2025-10-15.
  16. ↑ Nachbar, Madeline. "The Ever-Evolving Evereve: From a Local Retailer to a National Brand". Mpls.St.Paul Magazine.
  17. ↑ Vissman, Donna. "Evereve Opens in The Mall at Green Hills". Williamson County Source.