Flipz

Flipz is a type of confectionery created by Nestlé in 1997, consisting of salted pretzels covered in chocolate and other coatings.

The brand was acquired by DeMet's Candy Company in 2003. DeMet's was sold to Yıldız Holding in 2013 and, in January 2016, was brought together with United Biscuits, Ülker and Godiva under Pladis, Yildiz Holding's global snacking subsidiary. DeMet's Candy Company was subsequently renamed pladis North America, Inc.

Flipz are also produced for the United Kingdom and Ireland market by Pladis.

TV commercials for Flipz began in 1997 with the tagline "What's Your Excuse?"

Flavors

Milk Chocolate
Dark Chocolate
White Fudge
Birthday Cake
Caramel Sea Salt
Strawberry Cheesecake
Peanut Butter
Cookies and Cream
Gingerbread
Bites/Clusterz Caramel and Salted Pretzel (USA)
STUFF'D Milk Chocolate Peanut Butter Filled (USA)
STUFF'D White Fudge Peanut Butter Filled (USA)
STUFF'D Double Peanut Butter Filled (USA)
Strawberry Shortcake (USA)
Churros (USA)

Limited flavors

Chocolate Mint
S’mores
Candy Cane
Strawberry
Unicornz "Purple Fudge Covered Pretzels Drizzled with Magic"
Double Dipped Peanut Butter and Chocolate
Pumpkin Spice Covered Pretzels
Cinnamon Bun
Blueberry Donut
Snickerdoodle
Peppermint Hot Chocolate
Fried Chocolate Sandwich Cookie
Sugar Cookie

References

↑ Abrams, Rachel (2013-12-27). "Brynwood Partners to Sell Maker of Turtles Candy". DealBook. Retrieved 2026-10-23.
↑ admin (2016-01-18). "Yildiz Holding unifies brands to create global snack giant". Just Food. Archived from the original on 2026-06-14. Retrieved 2026-10-23.
↑ "Pladis North America, Inc. New York, NY - filing information". www.bizprofile.net. Retrieved 2026-10-23.
↑ The Manufacturing Confectioner. Manufacturing Confectioner. 2005.
↑ "Introducing Flipz Stuff'D™ and Flipz Bites™". PR Newswire. 26 January 2021.
↑ Kiner, Deb (27 January 2021). "Flipz new chocolate covered pretzel snacks have peanut butter and caramel". Penn Live.
↑ Mccormick, Margaret (25 May 2022). "Flipz's New Pretzel Snacks Are A Chocolate Lover's Dream". mashed.com.
1 2 3 "Flipz Twists Up New State Fair Inspired Pretzel Lineup Just in Time for Summer Snacking". PR Newswire. 8 May 2023.

External links

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[1] Abrams, Rachel (2013-12-27). "Brynwood Partners to Sell Maker of Turtles Candy". DealBook. Retrieved 2026-10-23.

[2] (2016-01-18). "Yildiz Holding unifies brands to create global snack giant". Just Food. Archived from the original on 2026-06-14. Retrieved 2026-10-23.

[3] "Pladis North America, Inc. New York, NY - filing information". www.bizprofile.net. Retrieved 2026-10-23.

[4] The Manufacturing Confectioner. Manufacturing Confectioner. 2005.

[5] "Introducing Flipz Stuff'D™ and Flipz Bites™". PR Newswire. 26 January 2021.

[Penn_Live-6] Kiner, Deb (27 January 2021). "Flipz new chocolate covered pretzel snacks have peanut butter and caramel". Penn Live.

[7] Mccormick, Margaret (25 May 2022). "Flipz's New Pretzel Snacks Are A Chocolate Lover's Dream". mashed.com.

[PR-8] 1 2 3 "Flipz Twists Up New State Fair Inspired Pretzel Lineup Just in Time for Summer Snacking". PR Newswire. 8 May 2023.