GoHenry

GoHenry
IndustryFinancial technology
Founded2012; 14 years ago (2012)
FounderLouise Hill and Dean Brauer
Headquarters
United Kingdom Edit this on Wikidata
Key peopleAlex Zivoder (CEO)
Revenue36,395,050 (2021) Edit this on Wikidata
Number of employees
264 (2021) Edit this on Wikidata
Websitegohenry.com

GoHenry is a UK-based financial technology company that provides a Visa debit card and financial education app for children aged 6 to 18.

History

GoHenry was co-founded by Louise Hill and Dean Brauer, in 2012 in London, UK.

The company is named after GoHenry's first customer, an 11-year-old boy named Henry.

As of 2014, the monthly subscription cost £1.97 per child with no charge for closing an account. As of 9 July 2022, the monthly fee was £2.99 per child. Go Henry Pricing Online

In 2016, the company broke an equity crowdfunding world record, by raising $5.6 million on Crowdcube.

In 2020, the company raised $40 million in funding led by Edison Partners and with the participation of Revai (formerly Gaia Capital Partners), Citi Ventures, and Muse Capital.

As of November 2021, the company reports 2 million members (parents and children), up 500K users from December 2020.

In 2021, it got Best Children's Financial Provider from the British Bank Awards. In June of 2022, GoHenry acquired PixPay, a French startup, for an undisclosed sum.

In 2023 they were acquired by Acorns, a U.S.-based savings and investing startup. In June 2026, Barclays agreed to acquire GoHenry's UK business from Acorns for an undisclosed amount; Barclays stated that they intend to keep the GoHenry brand and standalone app.

Reception

In late 2021, Gohenry launched Money Missions, gamified financial lesson about money savings. According to New York Times review, Gohenry is best for parents who want to track money spent by their children. In another story, The New York Times highlighted that GoHenry is useful for parents who are "tired of having a drawer full of dollars" to give to children. Cards International magazine made a review about Gohenry in 2018 stated that "getting children into good financial habits for the current banking landscape will make a huge difference to them in later life".

Mashable and Newsweek included Gohenry into its list of top family apps to manage pocket money and chores.

According to Computer Weekly, GoHenry migrated to Google Cloud Platform in 2017.

References

  1. ↑ "3 insights from gohenry CEO Alex Zivoder on youth digital purchasing and saving behaviors". SuperAwesome. 24 June 2021. Retrieved 10 October 2021.
  2. ↑ "GoHenry, a pre-paid card and finance app for 6-18 year olds, raises $40M". TechCrunch. Retrieved 10 October 2021.
  3. ↑ "Acorns Acquires GoHenry; Delivering Financial Wellness for Life's Many Stages". Yahoo Finance. 3 April 2023. Retrieved 12 October 2023.
  4. ↑ "'Someone needs to help parents control their kids' spending'". BBC News. 12 July 2020. Retrieved 21 January 2022.
  5. ↑ "Debit card firms cash in on digital pocket money for kids". The Guardian. 3 July 2014. Retrieved 21 January 2022.
  6. ↑ Williams, Mark (14 September 2016). "GoHenry pockets £4m for app that teaches kids money-management". TheGuardian.com. Archived from the original on 18 September 2016.
  7. ↑ "Gaia Capital Partners in Paris rebrands as Revaia, closes first €250M growth fund". TechCrunch. Retrieved 10 October 2021.
  8. ↑ "Why the banking app revolution is fizzling out". The Times. 13 November 2021. Retrieved 13 November 2021.
  9. ↑ "What are the best debit cards for your kids to spend safely?". The Guardian. 24 July 2021. Retrieved 10 October 2021.
  10. ↑ "British Bank Awards 2021: The Winners". Fintech Finance. 8 July 2021. Retrieved 20 January 2022.
  11. ↑ "Kids' finance startup GoHenry acquires Pixpay". TechCrunch. Retrieved 15 July 2022.
  12. ↑ "Why did Acorns acquire GoHenry? - Acorns Help Center". help.acorns.com. Retrieved 8 April 2026.
  13. ↑ GoHenry (3 April 2023). "An exciting new chapter for GoHenry: we've joined forces with Acorns | GoHenry". www.gohenry.com. Retrieved 8 April 2026.
  14. ↑ Azevedo, Mary Ann (3 April 2023). "Acorns acquires UK's GoHenry, a fintech focused on 6- to 18-year-olds". TechCrunch. Retrieved 8 April 2026.
  15. ↑ Metcalf, Tom (12 June 2026). "Barclays Agress to Buy Youth Banking Digital Platform GoHenry". Bloomberg. Retrieved 7 July 2026.
  16. ↑ "Fintech GoHenry Introduces Money Missions, In-App Gamified Education, to Support Financial Literacy". CrowdFundInsider.com. 19 October 2021. Retrieved 19 January 2022.
  17. ↑ Lieber, Ron (2 October 2021). "They Want to Hand Your Kid a Debit Card. What Do You Do?". The New York Times. ISSN 0362-4331. Retrieved 19 January 2022.
  18. ↑ Carrns, Ann (15 November 2018). "How Parents Teach Smart Spending With Apps, Not Cash". The New York Times. ISSN 0362-4331. Retrieved 20 January 2022.
  19. ↑ Richter, Briony (September 2018). "Gohenry: The rise of the digital piggy bank" (PDF). Cards International (559): 10–11 – via verdict.co.uk.
  20. ↑ Hazlett, Alex (2 April 2021). "6 allowance apps to help kids learn the basics of money". Mashable. Retrieved 21 January 2022.
  21. ↑ "25 best apps for parents". Newsweek. 18 July 2021. Retrieved 21 January 2022.
  22. ↑ "Children's debit card provider Gohenry banks on Google Cloud to ease IT infrastructure growing pains". ComputerWeekly.com. Retrieved 21 January 2022.