Etraveli Group AB is a Swedish travel technology company specializing in flight distribution, online booking and fulfillment. Headquartered in Stockholm, it supplies flight content and booking technology to travel companies through a B2B platform. The platform's B2B API is used by partners such as Booking.com, with whom it has maintained a partnership with since 2019, alongside its own B2B brands including Tripstack, Precision and Wenrix. In October 2026, the company launched a Model Context Protocol (MCP) that allows AI agents to search for and book flights. Etraveli also operates the online travel agencies Gotogate, Mytrip and Flightnetwork. The group operates across more than 75 markets and serves nearly 50 million travellers annually.
Booking Holdings agreed to acquire Etraveli from CVC Capital Partners for approximately €1.63 billion in 2021, but the European Commission prohibited the transaction in 2023.
History
Etraveli was formed in 2007 through the combination of Seat24 and SRG Online (Svenska Resegruppen).
In 2015, ProSiebenSat.1 Media acquired Etraveli for approximately €235 million and incorporated it into its travel portfolio. In 2017, ProSiebenSat.1 sold the company to CVC Capital Partners at an enterprise value of €508 million. Later that year, Etraveli acquired the Greek online travel agency e-Travel. In 2019, it acquired Canadian travel technology company Tripstack and online travel agency Flightnetwork, expanding its airline-integration capabilities. Etraveli also established a commercial partnership with Booking.com in 2019.
In November 2021, Booking Holdings agreed to acquire Etraveli from CVC Capital Partners for approximately €1.63 billion. The United Kingdom's Competition and Markets Authority cleared the proposed acquisition in September 2022. The transaction was formally notified to the European Commission in October 2022, which opened an in-depth investigation the following month. The Commission prohibited the acquisition in September 2023, concluding that it would strengthen Booking's dominant position in the market for hotel online travel agency services in the European Economic Area. Booking subsequently appealed the decision.
Etraveli Group broadened its B2B technology offering in 2024 with the launch of Precision, a specialist in travel fintech with capabilities such as fraud management and travel flexibility for OTAs, airlines and travel businesses. In June 2025, Booking.com and Etraveli Group extended their partnership for a further 8 years. The following month, KKR agreed to acquire a significant minority stake in Etraveli which valued the company at approximately €2.7 billion.
In January 2026, Etraveli Group acquired flight-technology company Wenrix as part of the expansion of its B2B platform. On 28 October 2026, Etraveli Group launched Flight MCP, a Model Context Protocol (MCP) that gives AI agents and developers access to its flight content.
Subsidiaries
Consumer brands
Etraveli Group operates the online travel agency brands Gotogate, Mytrip and Flightnetwork, through which it distributes flights and travel services internationally.
Gotogate
Etraveli acquired the Norwegian online travel agency Gotogate from VIA Travel Group in 2009. Etraveli subsequently used Gotogate as a principal brand for its international expansion, launching it in additional European markets in 2014 and in 15 further markets across Asia, Oceania, the Middle East and Africa in 2015. Gotogate remains one of Etraveli's principal consumer online travel agency brands, with major markets being France, Italy, Spain, the Netherlands and Canada.
Gotogate played an early role in Etraveli's commercial partnership with Booking.com. When Booking.com introduced standalone flight bookings in seven European countries in 2019, users selecting flights were initially redirected to Gotogate to complete their reservations.
Mytrip
Mytrip originated as a brand of the Athens-based online travel agency e-Travel S.A., which Etraveli acquired in 2017. The acquisition complemented Etraveli's presence in Western Europe and the Nordic countries with e-Travel's stronger position in Eastern Europe and growing presence in the Middle East and Asia-Pacific. Etraveli currently uses Mytrip for martkets including Germany, the United Kingdom and the United States, which are now most relevant for Mytrip brand.
Flightnetwork
Flightnetwork is a Canadian online travel agency founded in 2005 and based in Toronto. Etraveli acquired the company in 2019 together with travel technology provider Tripstack as part of an expansion in North America. The transaction also expanded Etraveli's airline-integration capabilities through Tripstack, whose technology included access to virtual-interlining fares.
B2B flight technology
Flights B2B API
Etraveli Group provides a flight booking application programming interface (API) to Booking.com and other travel providers. The company powers Booking.com's global flight booking services and acts as a flight fulfillment partner for Skyscanner globally. Etraveli Group states that its flight content covers more than 550 airlines in more than 75 markets, including itineraries that combine airline through Tripstack's virtual interlining technology, and that the underlying infrastructure serves more than 48 million travelers a year.
Flight MCP
On 28 October 2026, Etraveli Group launched Flight MCP, a server based on the Model Context Protocol (MCP) that gives AI agents and developers access to its B2B and B2C flight content through Claude, ChatGPT and other MCP-compatible platforms. Etraveli Group describes the offering as "business-to-agent" (B2A). The server uses MCP over HTTP with OAuth 2.0 authentication.
Agents can search and compare fares across more than 550 airlines in over 75 markets, select flight and fare, and enter passenger details, seats and bagages within the conversation. The booking is completed when the travelers follows a payment link to a secure payment page, and bookings are made through Etraveli's online travel agency Flightnetwork, whose customer service handles changes, cancellations and refunds. Partners that want to take payment themselves, or let agents complete purchases on their behalf, need a commercial agreement with Etraveli and their own payment integrations. Access to individual tools is managed by Etraveli in tiers, from flight search up to generating the payment link, and a public GitHub repository documents the service.
Tripstack
Tripstack provides flight-content aggregation and airline-integration technology, including virtual interlining, which enables itineraries combining flights from airlines without conventional interline agreements. Etraveli acquired the company in 2019 as part of an expansion of its airline-integration capabilities. In 2024, Amadeus agreed to distribute selected Etraveli content, including virtual-interlining itineraries supplied through Tripstack, through the Amadeus Travel Platform.
Precision
Etraveli Group launched Precision in 2024, as a specialist in travel fintech with capabilities such as fraud management and travel flexibility for OTAs, airlines and travel businesses. The technology of fraud management had previously been developed for Etraveli's own transaction-processing operations, with Outpayce by Amadeus becoming its first external partner. Its distribution was then expanded through partnerships with Mastercard Gateway and Sabre.
Wenrix
Etraveli Group acquired flight-technology company Wenrix in January 2026 as part of the expansion of its B2B operations. Wenrix develops predictive and artificial intelligence-based technology for flight pricing, flexibility and post-booking servicing for online travel agencies and travel management companies. The company continued to operate independently following the acquisition.
Refunds and consumer protection
Etraveli's consumer brands have faced criticism over customer service, fees and the handling of flight refunds. In 2018, the Italian Competition Authority sanctioned several online travel agencies, including Gotogate, over issues including the transparency of intermediary responsibilities and payment-card surcharges. Refund-related complaints became particularly prominent during the COVID-19 pandemic, when widespread flight cancellations led to delays and difficulties contacting Etraveli brands. Refund delays involving Mytrip and Gotogate were reported during both 2020 and 2021. Customer-service and refund complaints continued after the initial pandemic disruption, with CBS News reporting numerous complaints involving Gotogate in 2022.
Following a coordinated action by the European Commission and national consumer-protection authorities, Etraveli Group, eDreams ODIGEO and Kiwi.com made commitments in 2023 concerning refunds for cancelled flights. Etraveli agreed to transfer refunds to customers within seven days of receiving the money from an airline, clear outstanding refund backlogs, and provide clearer contact information and information about passenger rights.
