History
Sports statistics company Perform Group acquired Goal.com for £18 million from its previous investors, which included Bessemer Venture Partners. In 2012, the website was investigated by HM Revenue and Customs department of the UK government over the use of unpaid interns.
In August 2016, Perform Group launched the online sports video streaming service DAZN. In September 2018 Perform Group was split into two companies: DAZN Group (named after its streaming service) for its consumer content operations, and Perform Content for its business-to-business services. Under this new structure, GOAL sat under DAZN. In March 2019, DAZN re-organized the Perform Media division into DAZN Media, which includes GOAL. In late 2020, GOAL, alongside Spox and Voetbalzone were packaged as a new company called FootballCo. Shortly after, a majority stake in FootballCo. was purchased by Integrated Media Company (IMC) which is a division of TPG Capital.
As of mid-2023, Goal was the fifth most popular sports news website in the UK, with 1.5 million monthly British readers according to a report by Press Gazette.
In November 2023, Footballco announced the appointment of Jason Wagenheim to the position of North America CEO . Wagenheim joined from BDG to grow Footballco's audience and revenue in the U.S., with a specific focus on GOAL.
In 2026, Press Gazette reported that GOAL's web traffic during the 2026 FIFA World Cup was up 42% and page views up by 55% compared to the 2022 FIFA World Cup, with data shared with Press Gazette showing that GOAL generated 439 million web and app page views across the tournament. Press Gazette.
