Goldbelly

Goldbelly, Inc.
Company typePrivate company
Website type
Online marketplace
Founded2013
HeadquartersNew York, New York, United States
Area servedUnited States
FoundersJoe Ariel
Trevor Stow
Vanessa Torrivilla
Joel Gillman
IndustryOnline food ordering
Websitewww.goldbelly.com
Current statusActive

Goldbelly is an online marketplace where customers can order gourmet food from more than 1000 restaurants in the United States. The ordered food sometimes requires preparation and cooking.

History

Founded as "Goldbely" by Joe Ariel, the company began its operation from a townhouse in Noe Valley in San Francisco with a four-person team of Ariel, Trevor Stow, Vanessa Torrivilla, and Joel Gillman. The site was accepted into Y Combinator in 2013. Time magazine named Goldbelly one of the 50 Best Websites of 2013. In 2013, Goldbelly closed $3 million in seed funding led by Intel Capital.

In 2017, the company moved its headquarters from San Francisco to New York City. In October 2018, the company changed its name from Goldbely (with one L) to Goldbelly (with two Ls), raised $20 million in Series B funding led by Enlightened Hospitality Investments, the fund formed by Danny Meyer's Union Square Hospitality Group, and had Danny Meyer join the company's advisory board. In the same year, it acquired its competitor, FoodyDirect.

In 2021, Goldbelly announced that it raised $100 million in new funding. 400 new vendors were added to Goldbelly's offerings at the start of the COVID-19 pandemic.

References

  1. ↑ Barr, Natalia (2021-12-20). "Why Goldbelly CEO Joe Ariel Starts Off His Week with a "Bodega Egg and Cheese"". The Wall Street Journal. Retrieved 2026-06-11.
  2. ↑ Hepburn, Ned (February 25, 2014). "Cross-Country Delivery Food Exists and It Is Delicious". Esquire. Retrieved April 8, 2015.
  3. ↑ "Our Editor Began Investigating Goldbelly Over Their Suspicious Review System—Then It All Disappeared". Delish. 2023-08-14. Retrieved 2026-06-11.
  4. ↑ Taylor, Kate. "Shake Shack founder Danny Meyer reveals why he believes delivery is an increasingly powerful force in the restaurant industry". Business Insider. Retrieved September 14, 2019.
  5. ↑ Dickey, Megan Rose. "These Startup Employees Essentially Have No Privacy Because They Live, Sleep, And Work With Their Boss". Business Insider. Retrieved September 14, 2019.
  6. ↑ "Goldbely Satisfies Cravings Across the Country". CraveOnline. April 2, 2016. Retrieved November 29, 2016.
  7. ↑ Schubarth, Cromwell (March 27, 2013). "9 top startup picks from Y Combinator Demo Day". Silicon Valley Business Journal. Retrieved September 14, 2019.
  8. ↑ Lawler, Ryan (February 7, 2013). "Y Combinator-Backed Goldbely Launches To Bring Gourmet Cuisine To Food Explorers All Over The Country". TechCrunch. Retrieved March 8, 2017.
  9. ↑ Carbone, Nick. "50 Best Websites 2013". Time. Archived from the original on November 14, 2015. Retrieved November 5, 2015.
  10. ↑ Taylor, Colleen (September 17, 2013). "A Visit To Goldbely, The Fancy Food Delivery Startup That Just Gobbled Up $3M Led By Intel Capital". TechCrunch. Retrieved November 29, 2016.
  11. ↑ Hardawar, Devindra (September 17, 2013). "Goldbely scores $3M to bring famous eats to your door". VentureBeat. Retrieved November 4, 2015.
  12. ↑ "Legendary Carnegie Deli finds new life online". New York Post. November 9, 2017. Retrieved August 26, 2019.
  13. ↑ "Danny Meyer Just Raised 20 Million for This Online Food Company". VentureBeat. October 9, 2018. Retrieved August 26, 2019.
  14. ↑ "Goldbelly grows footprint with FoodyDirect acquisition | Restaurant Dive". www.restaurantdive.com. Retrieved 2026-06-11.
  15. ↑ de la Merced, Michael J. (May 17, 2021). "A $100 Million Bet on Cross-Country Restaurant Delivery". The New York Times. ISSN 0362-4331. Retrieved May 17, 2021.