GoodPop

GoodPop
TypePrivate
IndustryFood Processing
FoundedAustin, Texas, United States (2009)
FounderDaniel Goetz
HeadquartersAustin, Texas, United States
ProductsFrozen fruit pops, shelf-stable freezer pops, frozen novelties
Number of employees
11-50

GoodPop is an American frozen novelty and confectionery company headquartered in Austin, Texas. It is a Certified B Corporation. The company produces fruit pops, shelf-stable freezer pops, and dairy and non-dairy frozen desserts. GoodPop was founded in 2009 by then University of Texas student Daniel Goetz.

History

GoodPop was founded out of a desire to provide a healthier and more sustainable alternative to traditional frozen treats. GoodPop began selling its products at farmers markets in Austin in 2009.

In July 2025, GoodPop co-founded the Good Food Collective (GFC), a coalition of more than 25 food brands, organizations, and nutrition experts focused on greater transparency in the food industry. Founding members included LesserEvil, Quinn, and branding agency Interact. The coalition's first initiative was advocating for a stronger front-of-package nutrition label, which the group submitted as a formal comment to the FDA's proposed rulemaking on front-of-package labeling before the public comment period closed on July 15, 2025.

See also

References

  1. ↑ Fabricant, Florence (2014-08-12). "To Lick: Organic Ice Pops Without the Guilt". The New York Times. Retrieved 2014-08-12.
  2. ↑ "GoodPop - Certified B Corporation - B Lab Global".
  3. ↑ Staff, Nosh (2023-04-17). "Distribution: GoodPop Rolls Out To Walmart; Vacadillos Launches New Products at 7-Eleven". Nosh.com. Retrieved 2026-07-04.
  4. ↑ Cahalan, Rose (2011-08-19). "UT Alum's GoodPops are Sweet Treats for Grown-Ups". Texas Exes. Retrieved 2014-04-04.
  5. ↑ "GoodPop Cleans up Another Classic Frozen Treat with New Organic Junior Pops". 22 March 2022.
  6. ↑ Brandon, Elissaveta M. (2025-07-22). "This new front-of-package nutrition label is designed to make us healthier". Fast Company. Archived from the original on 2025-10-16. Retrieved 2026-07-04.