As of April2026[update], Hard Rock International has venues in over 80 countries, including over 300 bar or cafe-restaurants, 43 hotels, and over 40 casinos. Among other hotels, in 2021, Hard Rock International purchased The Mirage for $1.075billion and is in the process of redeveloping it into Hard Rock Las Vegas.
History
Background
Hard Rock Cafe International was incorporated in 1977by Peter Morton and Isaac Tigrett after the Hard Rock Cafe brand was rapidly expanding. They first became involved in hotel ownership in the 1990s. In 1995, Hard Rock Cafe co-founder Peter Morton spent $80 million to open the Hard Rock Hotel near the Las Vegas Strip in Las Vegas, Nevada In May 2006, Morton sold the Hard Rock Hotel & Casino Las Vegas to Morgans Hotel Group for $770million, including the rights to the Hard Rock Hotel & Casino brand west of the Mississippi, including Texas, California, Australia, and Vancouver.
2006–2007: Seminole Tribe of Florida
On December 7, 2006, The Rank Group announced that they would sell Hard Rock Cafe International to the Seminole Tribe of Florida for $965million. Included in the deal were 124 Hard Rock Cafes, four Hard Rock Hotels, two Hard Rock Hotel and Casino Hotels, two Hard Rock Live concert venues, and stakes in three unbranded hotels. Rank retained the Hard Rock Casino in London, and rebranded it the G Casino Piccadilly. The Hard Rock Hotel & Casino in Las Vegas was also not part of the deal.
The final takeover was mired in controversy, due to a payment clause in a contract with one casino developer, Power Plant Entertainment, an affiliate of Coastal Development and the Baltimore, Maryland-based Cordish Companies, which built the Hollywood and Tampa resorts. Power Plant and the Seminoles announced a settlement in April 2007 which both sides called equitable. On January 8, 2007, Rank shareholders approved the Seminoles' $965million offer, and the deal was finalized on March 11, 2007. After the sale, Hard Rock Cafe International was renamed to simply Hard Rock International to reflect its expanded focus beyond cafes.
2008–present: Expansions
On June 22, 2008, the Seminole Hard Rock Hotel & Casino Hollywood began "Vegas-style" table gambling in addition to the Class II slots already in operation. To win approval for the table games, which were barred under Florida law, the Seminole Tribe paid the State of Florida $100million as part of a 25-year pact signed by Governor Charlie Crist. On July 3, 2008, the Florida Supreme Court ruled that the governor's agreement was unconstitutional, but table games continue to operate because the federal Department of the Interior approved the now-invalid pact with the state. In mid-August 2016, Hard Rock International signed an 18-year naming rights agreement for the Miami Dolphins' home Sun Life Stadium in Miami Gardens, which would be renamed Hard Rock Stadium.
A similar issue stemmed with sports betting in Florida under the Hard Rock Bet app. Through a new gaming compact, the Seminole Tribe began to offer off-grounds sports betting. Once live in 2021, lawsuits caused the Seminole Tribe to halt operations. Relaunching in November 2023for returning players, the Seminole Tribe of Florida now operates online sports betting too.
Hard Rock International owns several assets and divisions, alongside licensed projects and ones that have been defunct.
Active
Hard Rock Beach Club
Hard Rock Beach Club remains a division of Hard Rock International, though it is no longer a permanent, nightlife beach attraction; as of May 2022[update], it has operated as a pop-up venue at the F1 Miami Grand Prix, featuring a concert stage.
The company's hospitality division owns and manages properties such as The Mirage (which is undergoing redevelopment by them as Hard Rock Las Vegas), among others. Properties that do not have both casinos and hotels, such as Hard Rock Casino Vancouver and Hard Rock Hotel Chicago, operate under the standalone Hard Rock Casino and Hard Rock Hotel brandings. The hospitality division also licenses their name to the separately managed Tulsa, Sioux City, and Biloxi locations.
The Hard Rock Cafe, an American hard rock theme restaurant formed in 1971in London, and later franchised internationally.
Hard Rock Club
The Hard Rock Club is a sponsored bar at the Canadian Tire Centre stadium, with Hard Rock branding and memorabilia. The stadium formerly housed Ottawa's first Hard Rock Cafe when it opened as The Palladium on January 15, 1996, and for many years when it was known as the Corel Centre. The cafe closed on August 8, 2002, and was replaced with the Frank Finnigan's restaurant. Since October 17, 2013, the restaurant is known as Chek Point, and is sponsored by SportChek. The Hard Rock Club bar was announced on October 9, 2018, and opened near the former Hard Rock Cafe. The bar features memorabilia from over a dozen artists, restaurant-style seating, and dedicated stadium seating.
Seminole Hard Rock Entertainment
"Hard Rock Live" redirects here. For specific locations or unaffiliated amenities that use the "Hard Rock Live" name, see Hard Rock Live (disambiguation).
Logo used from 2019–present
Hard Rock Live started as a 3,000-seat arena next to the Hard Rock Cafe at Universal CityWalk Orlando, which would have its grand opening on March 12, 1999. The second Hard Rock Live was the 5,500-seat arena at the Seminole Hard Rock Hotel & Casino Hollywood's Seminole Paradise shopping plaza and entertainment district. The mall opened on January 14, 2005, while the arena opened on July 12 of that year, both developed by Cordish. Prior to the finalization of the Seminole Tribe of Florida acquisition in March 2007, Seminole Hard Rock Entertainment, Inc. was formed by the Rank Group on December 22, 2006to operate Hard Rock Live locations.
The Hollywood, FL arena closed its doors on February 24, 2018as part of the Guitar Hotel expansion, which would include a completely rebuilt 7,000-seat arena of the same name. Hard Rock Live at Mark G. Ettes Arena at Hard Rock Hotel & Casino Atlantic City opened on June 29of that year. The rebuilt Hard Rock Live Hollywood, FL would open on October 24, 2019, with a concert from the Maroon 5. Meanwhile, a smaller convention center concept, known as the Hard Rock Event Center, opened at the Tampa, FL location on October 3, 2019, with a concert from Keith Urban. Hard Rock Event Center Cincinnati opened at the Hard Rock Casino Cincinnati on October 29, 2021.
The Roxtars are a band of five cartoon characters created by Hard Rock International to serve as mascots for children's amenities at Hard Rock Cafes and Hard Rock Hotels, launched in October 2014 and have plushies.
The group consists of Skiddley, the main singer, Razzi, who is a motherly keyboardist popular for squishy hugs, Styler and Sir Kingston, who both are guitarists and the latter being inspired by the British, and Buddy Jr., the drummer.
The Roxtars are featured in select hotels worldwide, the majority of them being international all-inclusive locations, in a childcare and entertainment program known as the Hard Rock Roxity Kids Club, located at the Hard Rock Hotel & Casino Punta Cana, Hard Rock Hotel Bali, Hard Rock Hotel Los Cabos, Hard Rock Hotel Tenerife, and Hard Rock Hotel Riviera Maya.
In August 2016, it was reported that the Miami Dolphins' Sun Life Stadium in Miami Gardens, Florida would be rebranded as Hard Rock Stadium following a licensing agreement with Hard Rock International. Super Bowl LIV was held there on February 2, 2020. The stadium in 2016 had hosted the Super Bowl on six occasions and has hosted seven matches during the 2026 FIFA World Cup.
Rock Shop and Hard Rock Store
Hard Rock International's Rock Shop concept was invented in 1974as a retail counter at the Hard Rock Cafe's first location in London after it sponsored a local sports team in 1973, creating a simple T-shirt with their logo as the uniform. The larger Hard Rock Store concept was born as a larger retail storefront in the company's resorts.
In March 2004, Hard Rock Cafe International announced that they would open a smaller, nightlife-themed cafe in Bristol, UK, known as the Hard Rock Bar. It was one of the first global locations where the company altered its logo and dropped "Cafe" in favor of "Bar". The restaurant opened on April 8, 2004and closed permanently on January 2, 2006after failing to gain a long-term footprint. Another location opened at the Hyderabad Airport on March 23, 2008, but also immediately ceased operations on August 18, 2009.
Hard Rock Beach Club Choctaw
In January 2003, Hard Rock Cafe International signed a licensing agreement with Choctaw tribe, led by Chief Phillip Martin, to expand the Pearl River Resort in Choctaw, Neshoba County, Mississippi. They opened Hard Rock Beach Club directly adjacent to the tribe's Geyser Falls Water Theme Park on Pushmataha Lake in June of that year, with Hard Rock owning the 9-acre (3.6ha) private beach and the tribe retaining ownership of the property.
A 300-room Hard Rock Hotel would be Phase II of the project, aggressively scheduled to open by 2006and would have become the third major hotel tower at the Pearl River Resort, alongside the Silver Star and Golden Moon casino hotels. However, the beachclub permanently closed on January 24, 2005, as it failed to property attract tourists. Hard Rock International never fully explained the reason for the sudden closure or the cancellation of the hotel plans. The spiritual successor to this project is the Hard Rock Hotel & Casino Biloxi.
Hard Rock Beach Club (Las Vegas)
The Hard Rock Beach Club at the Hard Rock Hotel & Casino Las Vegas was a 5-acre (2.0ha) pool, famous for Rehab Beach Club, which closed permanently on October 12, 2018. After the resort reopened as Virgin Hotels Las Vegas, Curio Collection by Hilton on March 25, 2021, the pool area was rebranded as the Kassi Beach Club.
In March 2006, Hard Rock Cafe International announced that it had licensed the "Hard Rock" name to HRP Myrtle Beach Operations, LLC, to design, build, and operate a $400million 150-acre (0.61km2) theme park called Hard Rock Park. It opened on April 15, 2008, located in Myrtle Beach, South Carolina. The park was expected to draw an estimated 30,000 visitors per day, promised to create more than 3,000jobs, and was billed as the largest single investment in South Carolina's history. It planned to feature a large concert arena and six zones with more than 40attractions. HRP Myrtle Beach Operations, LLC, filed for Chapter 11 bankruptcy on September 25, 2008. The company hoped to re-open in 2009 after restructuring. On January 2, 2009, after failing to attract a buyer with a minimum $35 million bid for over two months, Hard Rock Park asked a Delaware Bankruptcy Court to convert the filing to Chapter 7 triggering immediate liquidation of assets to pay off creditors, and closing the park.
New owners renamed the venue Freestyle Music Park and planned to reopen retaining a music-theme, but without the Hard Rock name, by Memorial Day, 2009. The park only operated one additional year and then closed, due to poor attendance and multiple lawsuits regarding licensing disputes from the former owners and even one from BMW. After its closure, it has been abandoned and vandalized, and in February 2022, it was demolished. On October 4, 2022, it was announced that FedEx was planning to invest nearly $64million investment on the property that was once the theme park. In return for the investment FedEx would get a deduction in its property tax rate, only paying on 6% of its assessed value rather than 10.5% for the next 20years, according to an agreement that was released by county officials on October 4.
Hard Rock Vault
In December 2002, Hard Rock Cafe International opened a standalone, 17,000-square-foot (1,600m2) interactive museum known as the Hard Rock Vault at 8437 International Drive in Orlando, Florida, inside an inverted pyramid building that formerly held the Guinness Book of World Records Experience. The concept was designed to display prized possessions that didn't fit in local cafes (Rock Shop), functioning as a rock-and-roll museum where "Vault Tour Guides" took guests through heavily guarded, climate-controlled rooms filled with iconic guitars, outfits, and handwritten lyrics.
In March 2004, when Hard Rock International hired new CEO Hamish A. Dodds, he immediately began evaluating the company's non-core business assets to eliminate underperforming concepts. The Vault suffered competition from the world's largest Hard Rock Cafe Orlando at Universal CityWalk; particularly, the museum charged an admission fee of $14.95per person, which tourists did not want to pay just to see music memorabilia that they could easily see for free at a traditional Hard Rock Cafe. Because of this, the Vault permanently shut down on September 30, 2004, and Hard Rock transferred the artifacts to their nationwide cafes.
The facility it was housed in, being Mercado Shopping Center, was over 60% vacant and was eventually demolished in late 2007 through early 2008, alongside the inverted pyramid structure, which temporarily housed a Titanic museum. The site now houses Icon Park.
Political activities and lobbying
In 2025, Hard Rock International was one of the donors who funded the White House's East Wing demolition and planned building of a ballroom.
Notes
↑Location may also be listed as Hollywood, Florida due to a shared ZIP code.
↑Golinger, Jon; O’Grady, Eileen; Claypool, Rick (June 4, 2026). "Ballroom Billions". Public Citizen. Archived from the original on June 28, 2026. Retrieved August 12, 2026.
