Production
Development
The project began as a collaboration between GDH and Sony Pictures International Productions, with an official announcement on August 8, 2025. It aims to remake the 2004 film 50 First Dates within a Thai cultural context. The adaptation modernizes the story with a fresh twist. Unlike the original film, where the male lead courts a woman with amnesia, this version reverses the roles, featuring a female lead who pursues a man living with the condition.
The film is produced by Vanridee Pongsittisak, Jira Maligool, Mez Tharatorn, and Suvimol Techasupinan. In addition to directing and producing, Mez Tharatorn also co-wrote the screenplay with Tosapol Thipthinnakorn and Benjamaporn Srabua.
Filming
On September 25, 2025, GDH held an blessing ceremony to commence filming. The supporting cast was also revealed, featuring Kiat Kitcharoen, Arthit Somnoi, and Thipakorn Chaiprasit. Filming wrapped on December 11, 2025, followed by a wrap party on the same day.
On July 23, 2026, the first teaser was released, confirming the theatrical release date for September 17, 2026.
