Hunt the Truth

Hunt the Truth is a fiction audio series and alternate reality game created as a promotional campaign for Halo 5: Guardians. The series was created by Ayzenberg Group and produced in partnership between Xbox, 343 Industries, and TwoFifteen McCann. The series starred Keegan-Michael Key and Mark Hamill.

Background

The show was a promotional campaign for Halo 5: Guardians and included an alternate reality game. Halo previously did a promotional campaign for Halo 2 that also had an alternate reality game called I Love Bees. The show was done in a similar format to Serial; the creators researched what types of microphones NPR uses for their shows in preparation.

The show debuted on March 22, 2015 and released episodes weekly for 12 weeks. The show was created by Xbox's social agency Ayzenberg Group and produced in partnership between Xbox, 343 Industries, and TwoFifteen McCann. The show's creative director was Noah Eichen. The story was written by Noah Eichen, Andrew Volpe, and Ian Tornay. The series was released on Tumblr, iTunes, and SoundCloud.

The second season stars Mark Hamill. The second season debuted on September 22, 2015.

Cast and characters

Reception

The first season had over 6.7 million listeners and it reached the top 1% of podcasts on iTunes in 2015 according to Time Magazine. The show was included in the top shows on Apple iTunes in 2015.

Awards

Award Date Category Recipient Result Ref.
Clio Awards 2015 Creative Content – Long Form Ayzenberg Bronze
Clio Awards 2015 Streaming/Downloadable Content Ayzenberg Group Bronze
Clio Awards 2015 Innovative Xbox & Ayzenberg Group Silver
Clio Awards 2015 Integrated Campaign twofifteenmccann Gold
Shorty Awards 2016 GAMES Ayzenberg Group, Xbox/343 Industries Won
Shorty Awards 2016 TUMBLR PRESENCE Ayzenberg Group, Xbox/343 Industries Silver Honor
Webby Awards 2016 Advertising & Media: Social Media Campaign Ayzenberg Honoree
Webby Awards 2016 Advertising & Media: Integrated Campaign twofifteenmccann Honoree
The One Club 2016 Consumer – Branded Podcast / Branded Podcast Ayzenberg / Pasadena Silver Pencil
Game Connection's Marketing Awards 2015 Best Social Media Campaign Ayzenberg Group / Microsoft / Xbox Won

See also

References

  1. ↑ Yin-Poole, Wesley (March 23, 2015). "Halo 5 ARG includes Serial-style fictional podcast exposé on Master Chief". Eurogamer. Retrieved May 8, 2026.
  2. ↑ Peele, Britton (October 9, 2015). "5 ways to prepare for 'Halo 5'". Dallas News. Retrieved May 9, 2026.
  3. ↑ Dane, Patrick (September 12, 2015). "Talking To Showrunner Noah Eichen About The Creaton Of Halo Audio Series HUNT the TRUTH". Bleeding Cool. Retrieved May 9, 2026.
  4. ↑ Skrebels, Joe (March 23, 2015). "Halo 5: Guardians #HUNTtheTRUTH – everything we know so far". GamesRadar+. Retrieved May 9, 2026.
  5. ↑ Berkowitz, Joe (March 23, 2015). "An Explosive Teaser And New Podcast Offer Ominous Clues Ahead Of "Halo 5: Guardians"". Fast Company. Retrieved May 9, 2026.
  6. ↑ Peckham, Matt (September 21, 2015). "12 Things We Learned About Halo 5's 'Hunt the Truth' Season 2". Time Magazine. Retrieved May 8, 2026.
  7. ↑ Crouse, Megan (September 14, 2016). "How Hunt the Truth Enriched the Halo Universe". Den of Geek. Retrieved May 9, 2026.
  8. ↑ Osborn, Alex (September 22, 2015). "Halo 5: Guardians HUNT the Truth Season 2 Begins Today". IGN. Retrieved May 9, 2026.
  9. ↑ Fahmy, Albaraa (September 22, 2015). "Mark Hamill joins Halo's Hunt the Truth". Digital Spy. Retrieved May 9, 2026.
  10. ↑ Futter, Mike. "Second Season Of Halo 5's Hunt The Truth Serial-Style Radio Drama Debuts September 22". Game Informer. Retrieved May 9, 2026.
  11. ↑ Peckham, Matt (September 21, 2015). "Listen to an Exclusive Preview of Halo 5's 'Hunt the Truth' Season Two". Time Magazine. Retrieved May 8, 2026.
  12. ↑ Kelley, Seth (December 9, 2015). "Apple's iTunes Best of 2015 list for podcasts includes a ton of LA-based favorites". Time Out Magazine. Retrieved May 13, 2026.
  13. ↑ "Bronze Award: Hunt the Truth Audio Series - Halo 5: Guardians". Clio Awards. Retrieved May 9, 2026.
  14. ↑ "Bronze Award: HUNT the TRUTH Audio Series - Xbox". Clio Awards. Retrieved May 9, 2026.
  15. ↑ "Silver Award: Hunt the Truth Audio Series - Halo 5:Guardians". Clio Awards. Retrieved May 9, 2026.
  16. ↑ "Gold Award: Hunt The Truth - Halo 5: Guardians". Clio Awards. Retrieved May 9, 2026.
  17. 1 2 "HUNT the TRUTH Audio Series – The Shorty Awards". Shorty Awards. 2016. Retrieved May 9, 2026.
  18. ↑ "Honoree – Hunt the Truth Campaign – Ayzenberg". Webby Awards. 2016. Retrieved May 10, 2026.
  19. ↑ "Honoree – Halo 5: Guardians "Hunt the Truth" – twofifteenmccann". Webby Awards. Retrieved May 10, 2026.
  20. ↑ "2016 One Show – Radio". The One Club. 2016. Retrieved May 13, 2026.
  21. ↑ "Marketing Awards". Game Connection. 2015. Archived from the original on October 15, 2015. Retrieved May 21, 2026.
  22. ↑ "The 6th Edition of the Marketing Awards". Game Connection. 2015. Archived from the original on November 7, 2015. Retrieved May 22, 2026.