Icon Comics was an imprint of Marvel Comics for creator-owned titles, designed to keep select "A-list" creators producing for Marvel rather than seeing them take creator-owned work to other publishers.[citation needed]
Mark Millar has described the deal with Icon in relation to his Kick-Ass series:
The creative team get all the rights and you do all the promotion yourself.
You could end up out of pocket because some of the team get paid upfront under these deals whereas Johnny and I don't take a page rate. But it was a calculated risk as we both have pretty good reps and so anything over, say, 25,000 would basically cover our Marvel page rates.
Titles
Following the move of Brian Michael Bendis (as well as all of his comics) to DC Comics in 2017, the Icon imprint has been dormant:
Brilliant by writer Brian Michael Bendis and artist Mark Bagley
↑Ching, Albert (March 19, 2011). "Bendis and Bagley on Their BRILLIANT Creator-Owned Debut". Newsarama. Archived from the original on March 23, 2011. Retrieved October 11, 2011. This is a long miniseries so I guess the technical term is maxiseries. But it's really something in between.