Insider One

Insider One
FormerlyInsider
IndustrySoftware as a service (SaaS)
Artificial intelligence
Founded2012
FoundersHande Cilingir, Serhat Soyuerel, Muharrem Derinkok, Mehmet Sinan Toktay, Okan Yedibela
Area served
Worldwide
Key peopleHande Cilingir (Co-founder & CEO)
Serhat Soyuerel (Co-founder & CRO)
Muharrem Derinkok (Co-founder & CPO)
Mehmet Sinan Toktay (Co-founder & CTO)
Okan Yedibela (Co-founder)
SubsidiariesBluecore Inc.
Websiteinsiderone.com

Insider One (formerly Insider) is a software as a service (SaaS) company that develops software for customer engagement and marketing automation.

History

Insider One was founded in 2012 in Istanbul by Hande Cilingir, Serhat Soyuerel, Muharrem Derinkok, Mehmet Sinan Toktay, and Okan Yedibela. Originally focused on digital marketing and optimization software across Europe and Asia, the company expanded its operations into Japan in 2017, and later into North America and Latin America.

To support its international growth and software development, the company completed several venture financing rounds between 2016 and 2024, reaching a valuation of $2 billion in 2022. In January 2023, Insider One made its first acquisition, purchasing the Istanbul- and Dubai-based conversational messaging platform MindBehind to integrate instant messaging applications into its software suite.

Following a rebranding to Insider One in December 2025, the company acquired New York-based retail marketing technology company Bluecore in May 2026 to expand its North American retail operations and data infrastructure.

Technology and operations

Insider One develops software as a service (SaaS) for customer relationship management (CRM) and marketing automation. Its core product is an enterprise platform that integrates a customer data platform (CDP), artificial intelligence tools, and cross-channel campaign management. The platform consolidates first-party consumer data across digital touchpoints, including web, mobile applications, email, SMS, and messaging applications, to enable audience segmentation and behavioral tracking.

In March 2025, the company introduced Agent One, a software suite of autonomous AI tools designed to automate campaign execution and customer engagement tasks.

As of 2026, the company has offices across North America, Europe, Asia, and the Middle East.

Funding

Year Funding round Amount Lead investor(s) References
2016 Series A US$2.2 million 212
2018 Series B US$11 million Sequoia Capital (now Peak XV Partners)
2020 Series C US$32 million Riverwood Capital
2022 Series D US$121 million Qatar Investment Authority, Riverwood Capital
2023 Venture round US$105 million Qatar Investment Authority, Esas Private Equity
2024 Series E US$500 million General Atlantic

References

  1. ↑ Staff, TechNode Global (2022-03-08). "Singapore's Insider unlocks unicorn status and announces $121M Series D with a $1.22B valuation". TNGlobal. Retrieved 2026-07-30.
  2. 1 2 3 4 "Singapore-based marketing SaaS startup Insider gets $32 million to enter the U.S." TechCrunch. 20 July 2020. Retrieved 30 July 2026.
  3. ↑ Divecha, Devina (2023-10-26). "Making Waves: Hande Çilingir, Co-Founder And CEO, Insider". Entrepreneur Middle East. Retrieved 2026-07-30.
  4. ↑ Nonis, Jamie. ""There's Zero Optionality": Insider's Hande Çilingir on Building a Billion-Dollar Company". Tatler Asia. Archived from the original on 2024-03-13. Retrieved 2026-07-30.
  5. ↑ Goldman, Jeremy (2022-03-03). "CX platform Insider emerges as one of the few female-led SaaS unicorns in the world". EMARKETER. Retrieved 2026-07-30.
  6. ↑ Cyrus, Callum (2023-01-10). "Insider picks up Meta-certified conversational commerce tool MindBehind". Tech.eu. Retrieved 2026-07-30.
  7. ↑ Sykes, Patrick; Mascarenhas, Natasha (May 13, 2026). "Insider One Buys Bluecore in AI Marketing Drive Ahead of IPO". Bloomberg News.
  8. ↑ "Turkish unicorn Insider targets US market with $5B valuation goal". Türkiye Today. Retrieved 2026-07-30.
  9. ↑ Swamy, Sanjay (2020-09-15). "Being Insider, Hande Cilingir, Co-founder and CEO, Insider". Martechvibe | Where Technology Powers Marketing. Retrieved 2026-07-30.
  10. ↑ Sırt, Timur (2020-07-24). "Istanbul-born digital marketing startup Insider". Daily Sabah. Retrieved 2026-07-30.
  11. ↑ Reil, Kalei (2025-03-04). "300 fresh starts on the road to success — Insider CEO Hande Cilingir shares her story". Endeavor. Retrieved 2026-07-30.
  12. ↑ "Insider, a marketing platform for emerging markets, secures $2.2M to expand". TechCrunch. 19 September 2016. Retrieved 30 July 2026.
  13. ↑ "Insider raises $11M Series B". TechCrunch. 2 April 2018. Retrieved 30 July 2026.
  14. ↑ "Singapore's Insider unlocks unicorn status and announces $121M Series D". TechNode Global. 8 March 2022. Retrieved 30 July 2026.
  15. ↑ "Singapore's AI-based marketing unicorn raises $105 million". Forbes. 25 May 2023. Retrieved 30 July 2026.
  16. ↑ Roof, Katie; Ersoy, Ercan (1 November 2024). "General Atlantic Leads $500 Million Funding for Startup Insider". Bloomberg News. Retrieved 30 July 2026.