IsaDora cosmetics

IsaDora cosmetics
TypePrivate
IndustryConsumer goods
Founded1983
Headquarters
Malmö
,
Sweden
Key peopleAnne Marie Tromholt Qvist (CEO)
ProductsCosmetics
Websiteisadora.com

IsaDora cosmetics is a Swedish cosmetics brand established in 1983, located in Malmö. IsaDora's first beauty line debuted in Swedish stores in November 1983, and by 1984, IsaDora exported its products to Norway and the rest of Scandinavia. IsaDora expanded into the US market in 2017 and was sold in Walgreens stores.

History

IsaDora cosmetics was founded in Malmö, Sweden by Ingvar Vigstrand in 1983.

It was one of the sponsors and partners of the Eurovision Song Contest 2013. IsaDora also hosted their own Eurovision event with appearances from the participants of the contest.

In May 2013, IsaDora cosmetics launched its products in the UAE.

Isadora's products are not tested on animals.

Anne Marie Tromholt Qvist was named CEO in March 2025.

References

  1. ↑ "IsaDora Smink, Make-up & Parfym". eleven.se. Archived from the original on 2014-05-17. Retrieved 2014-05-15.
  2. ↑ "Isadora "Moisturizing Colorfix Lipstick" | Wendela | Aftonbladet". Aftonbladet.se. 2004-12-14. Archived from the original on 2014-05-17. Retrieved 2014-05-15.
  3. ↑ "IsaDora Global — The Story". Isadora.com. Archived from the original on 2014-05-13. Retrieved 2014-05-15.
  4. ↑ Retail. "Swedish cosmetics brand IsaDora makes its debut in the US". cosmeticsbusiness.com. Retrieved 2026-03-25.
  5. ↑ Mackenzie, Macaela (2017-11-13). "Sweden's Most Popular Drugstore Makeup Brand Is FINALLY Coming to the States". Allure. Retrieved 2026-06-18.
  6. ↑ Advance (2018-02-02). "Axcel partners with family behind Swedish make-up brand IsaDora". Axcel. Retrieved 2026-07-02.
  7. ↑ Thorell, Andreas Rågsjö (19 March 2013). "Ica går in som partner till Eurovision". Resumé (in Swedish). Archived from the original on 22 March 2013. Retrieved 6 September 2013.
  8. ↑ Emzi (2013-01-21). "Isadora National Makeup Partner of Eurovision". Emmelemzi.com. Archived from the original on 2014-05-17. Retrieved 2014-05-15.
  9. ↑ "IsaDora (Sweden) now in the UAE with a stunning line of beauty products". Parisgallerygroup.com. 2013-05-21. Archived from the original on 2014-05-17. Retrieved 2014-05-15.
  10. ↑ Lindblom, Cassandra (2016-12-10). "7 skönhetsmärken som säljer veganskt smink". www.baaam.se (in Swedish). Retrieved 2023-02-27.
  11. ↑ "An Honest Conversation with IsaDora's New CEO, Anne Marie Tromholt Qvist". Mynewsdesk (in Swedish). 2025-03-07. Retrieved 2026-03-31.