Plot
Kalyani Singh Oberoi, the matriarch of the family has two sons, Tej and Shakti. Tej is married to Jhanvi and they have three children, Omkara, Rudra and Priyanka. Shakti is married to Pinky and has a son, Shivaay, who is the eldest grandson.
This story is about the Oberoi brothers, Shivaay, Omkara and Rudra, friendship and romances.
Shivaay crosses paths with the self righteous Annika, who confronts him for trying to suppress the poor with the misuse money and lineage. To which, Shivaay gives her a bunch of cash. Presuming that he won the conversation, he moves to his car, only to face Annika breaking the glass of his windshield, and returning him the same bunch of cash, earning the nickname "Khidki-tod".
Surprised by the video showing all these incidents, Dadi, Omkara, and Rudra find Annika at the party they had organized for their grandfather's birthday. But Shivaay ignores her there because he has no knowledge about her bloodline or lineage.
Shivaay firmly believes that he has no time for love and hence plans to marry Tia Kapoor as a business deal. Dadi hires Anika as a wedding planner for Shivaay and Tia's upcoming wedding. At first, his relationship with Annika becomes more hostile due to misunderstandings.
After the misunderstandings are cleared, Shivaay starts to understand Annika and they develop feelings for each other. Unaware of the emotions, Shivaay still plans to marry Tia.
Daksh, Shivaay's childhood friend turns up at his door and falls for Annika at first sight, which soon turns into an obsession. Angered after being rejected twice, Daksh lies to Shivaay that Annika agreed to sleep with him for one night in exchange for money, leading Shivaay to hate her.
On Shivaay and Tia's wedding day it is revealed that she is already married to Robin. Due to turn of events Tia runs away from her wedding which leads to Shivaay forcibly marrying Annika.
Meanwhile, Omkara crosses paths with Ishana, who introduces herself as Bela to him. Ishana wanted to marry Omkara to gain all the wealth he has, and invents lies to gain his sympathy. Ishana tries to trick both of them but fails as the three Oberoi brothers try to expose her. Some time later, Riddhima lies and betrays Omkara and collaborates with his father to make Omkara the sole heir of the Oberoi empire. Disheartened, he breaks up with her.
In the meantime, Rudra has a chance encounter with the cute and sweet Soumya, who consoles him as Shivaay's life is in danger. Rudra starts to like Romi, a hot fresher and tries his best to win her. By chance, Soumya also comes to college and is happy to see a familiar face, only to be ignored by Rudra as she is a little fat and that would have reduced his reputation. Due to the turn of events, and under the influence of alcohol, Rudra and Soumya marry, which they decide to conceal and forget.
After a rocky start, Annika and Shivaay clear the misunderstandings between them and eventually fall in love. Together, they expose Tia's marriage and her mother, Mrs. Kapoor's, evil intentions. Later, Shivaay publicly accepts Annika as his wife.
Due to Priyanka's pregnancy, Shivaay fixes her wedding with a police officer, Ranveer Randhawa, who hated Priyanka as she was the reason his sister died. Kamini Khurana Randhawa, Ranveer's adoptive mother, enters. She has a past with Shivaay's father as Shakti is constantly teased by his brother about Kamini. Kamini and Ranveer have an evil plan. Meanwhile, Shivaay's doppelganger kidnaps him and takes his place in the Oberoi mansion. Suspicious, Annika discovers that he is not the real Shivaay, she rushes to find and save the real one.
Together, they expose the fake Shivaay, Mahi. Simultaneously they expose Ranveer and his foster mother, Kamini who is Shivaay's father's former girlfriend. It is revealed that Mahi is Kamini's illegitimate son with Shakti as she wants to use her son for Oberoi wealth. Afterwards, it's revealed that Priyanka is not pregnant.
Omkara marries Gauri Kumari Sharma, but hates her and the concept of love (their story is shown more in the spinoff series Dil Boley Oberoi). At a party, Rudra falls in love with Bhavya, an undercover ACP on a mission. She later uses him for her mission, Rudra and Bhavya fake a marriage just so she can hide in the Oberoi mansion.
