Keith Dinnie

Dr. Keith Dinnie speaking at a podium during the 3rd 21st Century Maritime Silk Road Forum in Zhuhai, China, with a background screen displaying a world map and the words "City Branding: Theory and Cases"
Dinnie delivering a keynote speech at the 3rd 21st Century Maritime Silk Road Forum in Zhuhai, China

Keith Dinnie is a British academic and consultant specializing in place branding, including nation branding and city branding. He is a Reader in Marketing at the University of Dundee and president of Bloom Consulting. Dinnie is the author of Nation Branding: Concepts, Issues, Practice, first published in 2008, with a third edition published by Routledge in 2022. He is also the editor of City Branding: Theory and Cases, published by Palgrave Macmillan in 2010. His research focuses on the use of strategic brand management by national governments in tourism marketing, export promotion, inward investment attraction, and public diplomacy. His books have been translated into Chinese, Japanese, Korean and Russian.

Career

Dinnie obtained his MSc in Marketing from the University of Strathclyde after finishing his undergraduate studies at the University of Edinburgh. He later obtained a PhD in marketing from Glasgow Caledonian University. In June 2024, he completed the British Academy of Management Development Programme for Leaders of Engagement (BAM DPLoE).

Dinnie is a Reader in Marketing at the University of Dundee, where he has held roles in the School of Business as Head of Team for Management and Marketing and Associate Dean for Enterprise and Economic Transformation. He joined the University of Dundee School of Business in January 2018. Before taking on the Head of Team role, he was Programme Leader for the newly introduced MSc International Marketing degree programme and pathways. For three years, he was a faculty member at Temple University Japan in Tokyo. He taught master's and honours-level courses on marketing and branding at the University of Edinburgh. He has contributed to the Strathclyde MBA program. He is a visiting professor at Brussels Diplomatic Academy, Vrije Universiteit Brussel.

Publications

Books

Articles


See also

References

  1. 1 2 "Keith Dinnie". Brussels Diplomatic Academy. Vrije Universiteit Brussel. Archived from the original on 2025-05-21. Retrieved 2025-07-15.
  2. ↑ "Interview with José Filipe Torres and Keith Dinnie". Bloom Consulting Journal. Bloom Consulting. 2025-03-11. Archived from the original on 2025-03-21. Retrieved 2025-07-15.
  3. ↑ Dinnie, Keith (2008). Nation Branding: Concepts, Issues, Practice. Routledge. ISBN 978-0-7506-8349-4. Retrieved 2025-07-15.
  4. ↑ Dinnie, Keith (2022). Nation Branding: Concepts, Issues, Practice (3rd ed.). Routledge. ISBN 978-0-367-56989-1. Retrieved 15 July 2025.
  5. ↑ Dinnie, Keith (2010). City Branding: Theory and Cases. Palgrave Macmillan. ISBN 978-0-230-24185-5. Retrieved 15 July 2025.
  6. ↑ "Keith Dinnie — University of Dundee". University of Dundee Research Portal. University of Dundee. Retrieved 15 July 2025.
  7. 1 2 Dinnie, Keith. "Dr Keith Dinnie - Reader, Management and Marketing". University of Dundee. Archived from the original on 2024-05-30. Retrieved 2025-07-15.
  8. ↑ Dinnie, Keith. "Dr Keith Dinnie – Reader (Teaching and Research), Management and Marketing". University of Dundee. Archived from the original on 2025-06-20. Retrieved 2025-07-15.
  9. ↑ Dinnie, Keith. "Kaith Dinnie – Google Scholar Profile". Google Scholar. Retrieved 2025-07-15.
  10. ↑ "Interview with Jose and Keith". Bloom Consulting. 2025-03-11. Archived from the original on 2025-03-21. Retrieved 2025-07-15.