Kids Preferred

Kids Preferred, LLC
TypePrivate
Founded1983; 43 years ago (1983)
FounderLouis Premselaar
HeadquartersEast Windsor, New Jersey, U.S.
Area served
Worldwide
Key peopleLarry Presser (President)
Websitekidspreferred.com

Kids Preferred is a manufacturer of children's infant & preschool toys located in East Windsor, New Jersey, with additional offices in Hong Kong and Shanghai. The company was founded by Louis Premselaar in 1983.

The company currently designs, manufacturers and distributes licensed infant & preschool toys for evergreen brands including: The Tale of Peter Rabbit, Star Wars, Curious George, Disney, Goodnight Moon, Miffy, Godzilla, Hasbro, Jurassic Park, Scooby Doo, DC Comics, Carter's, Harry Potter, Guess How Much I Love You, Llama Llama, Sesame Street, Rudolph the Red-Nosed Reindeer, and The World of Eric Carle products.

References

  1. ↑ "The Oppenheim Toy Portfolio". toyportfolio.com. Archived from the original on 2014-05-13. Retrieved 2014-05-13.
  2. ↑ "The Oppenheim Toy Portfolio". toyportfolio.com. Retrieved 2014-05-13.[dead link]
  3. ↑ "Kids Preferred Earns 15 Oppenheim Awards | Gifts & Dec". giftsanddec.com. Retrieved 2014-05-13.
  4. ↑ "Baby Gear | Tips for Buying Baby Gear and Furniture | BabyZone". iparentingmediaawards.com. Archived from the original on 2011-07-19. Retrieved 2014-05-13.
  5. ↑ "Dr. Toy - The Name You Trust - Online Since 1995". drtoy.com. Retrieved 2014-05-13.
  6. ↑ "Kids Preferred". parents-choice.org. Archived from the original on 2012-02-23. Retrieved 2014-05-13.