Knuspr

Knuspr
IndustryOnline grocery
Founded2021
Headquarters
Munich
,
Germany
Area served
Germany
ServicesOnline grocery delivery
OwnerRohlik Group via (via Großer Kern GmbH)
Websitewww.knuspr.de

Knuspr is a German online supermarket owned by the Czech online grocery company Rohlik Group. It launched in Munich in 2021 and later expanded to the Rhine-Main region and the Berlin metropolitan area. In 2023, Rohlik acquired the German online supermarket Bringmeister, whose Berlin operations were merged into Knuspr. Since November 2024, it also started selling groceries through Amazon.de.

History

Rohlik announced in September 2020 that it planned to launch Knuspr.de, an online supermarket for the German market. Knuspr started delivering in Munich in August 2021, followed by the Rhine-Main region.

Knuspr also planned to launch in Hamburg, but the launch was postponed in 2022, when rising costs and investor pressure led Rohlik to scale back its expansion plans.

Rohlik acquired Bringmeister, a Berlin-based online supermarket, in September 2023. In October, Rohlik eliminated 70 jobs at Bringmeister's Berlin headquarters, citing overlap with existing roles. In April 2024, Bringmeister was rebranded as Knuspr.

In November 2024, Amazon began offering groceries supplied by Knuspr through Amazon.de. Knuspr continued supplying groceries through Amazon after Amazon Fresh was discontinued in Germany in December 2024.

Operations

As of 2025, Knuspr delivers in and around Munich, Augsburg, the Rhine-Main region and Berlin. Its range comprises around 15,000 products, including organic food, ready meals and goods regional suppliers. Since 2025, the company has expanded its own-brand range with over 450 products. Orders are delivered in refrigerated vans within a one-hour slot chosen by the customer.

Knuspr operates fulfilment centres in Garching near Munich, Bischofsheim in the Rhine-Main region and Schönefeld near Berlin. The Garching centre uses AutoStore robots to bring storage containers to workers who pick the orders. Picking robots were introduced at Schönefeld in 2025.

See also

References

  1. 1 2 Kluge, Christoph M. (2024-04-06). "Roboter, lokale Produkte und schnelle Lieferung: Online-Supermarkt Knuspr startet im April in Berlin und Potsdam". Der Tagesspiegel (in German). Retrieved 2026-09-20.
  2. 1 2 "Online food retail sector: Knuspr can take over Bringmeister". Bundeskartellamt. 2023-08-10. Retrieved 2026-09-20.
  3. 1 2 Knoblach, Jochen (2024-04-11). "Bringmeister bringt's nicht mehr: Ausländische Lieferdienste teilen Berliner Markt neu auf". Berliner Zeitung (in German). Retrieved 2026-09-20.
  4. 1 2 Kolf, Florian (2024-11-08). "Warum der Online-Händler jetzt mit dem Lieferdienst Knuspr kooperiert". Handelsblatt (in German). Retrieved 2026-09-20.
  5. ↑ Kolf, Florian (2020-09-18). "Tschechisches Start-up will Amazon Fresh in Deutschland Konkurrenz machen". Handelsblatt (in German). Retrieved 2026-09-20.
  6. ↑ "Die meisten Superschnelldienste werden sehr schnell sterben". Süddeutsche Zeitung (in German). 2021-08-03. Retrieved 2026-09-20.
  7. ↑ Kolf, Florian (2021-11-30). "Knuspr will Rewe von der Spitze der Lieferdienste verdrängen". Handelsblatt (in German). Retrieved 2026-09-20.
  8. ↑ Kapalschinski, Christoph (2022-12-20). "Ende der Expansion – Ist der profitable Lieferdienst ein ewiger Traum?". Die Welt (in German). Retrieved 2026-09-20.
  9. ↑ "Bringmeister-Deal soll Knuspr rentabel machen". Lebensmittel Zeitung (in German). 2023-09-22. Retrieved 2026-09-20.
  10. ↑ Roelcke, Teresa (2023-10-27). "Online-Supermarkt Bringmeister entlässt 70 Mitarbeiter in Berlin". Der Tagesspiegel (in German). Retrieved 2026-09-20.
  11. ↑ Bücker, Till (2024-11-14). "Amazon stellt Lieferdienst Fresh ein". Tagesschau (in German). Retrieved 2026-09-20.
  12. ↑ "Knuspr-Standorte: Welche Städte werden beliefert?". GIGA (in German). 2024-07-25. Retrieved 2026-09-28.
  13. 1 2 "Fragen und Antworten". Knuspr (in German). Retrieved 2026-09-28.
  14. 1 2 "Wolt und Knuspr bauen Partnerschaft weiter aus – jetzt auch in München und Frankfurt verfügbar" (Press release) (in German). Wolt. 2025-04-29. Retrieved 2026-09-28.
  15. ↑ "E-Food: Knuspr baut Ready-to-Eat-Sortiment aus". Lebensmittel Zeitung (in German). 2025-01-23. Retrieved 2026-09-28.
  16. ↑ "Knuspr steigert Umsatz mit Eigenmarken um 123 Prozent". Lebensmittel Praxis (in German). 2026-01-26. Retrieved 2026-09-28.
  17. ↑ "Online-Supermarkt Knuspr automatisiert Fulfillment Center". stores+shops (in German). 2021-10-01. Retrieved 2026-09-28.
  18. 1 2 "Knuspr setzt Roboter in Berlin zur Kommissionierung ein". Lebensmittel Praxis (in German). 2025-11-13. Retrieved 2026-09-28.
  19. ↑ "Element Logic installiert Micro-Fulfillment-Anlage bei Lieferdienst knuspr.de" (Press release) (in German). Element Logic. 2021-10-06. Retrieved 2026-09-28.