L Magazine
New York City magazine (2003–2015)
The L Magazine Editor-in-Chief Mike Conklin Frequency Biweekly Publisher Nick Burry Total circulation 106,600 (2011) Founder Scott Stedman, Daniel Stedman Founded 2003 (2003 ) Final issue July 2015 Company The L Magazine LLC Based in Brooklyn Website www .thelmagazine .com
The L Magazine was a free bi-weekly magazine in New York City featuring investigative articles, arts and culture commentary, and event listings. It was available through distribution in Manhattan , Brooklyn , Queens , and Hoboken .
History
The L Magazine was created in 2003 by brothers Scott and Daniel Stedman and editor Jonny Diamond in Dumbo, Brooklyn . The brothers named it for the L train , a subway line that connects Brooklyn to Manhattan. It ceased publication in July 2015, with resources shifted to sister publication Brooklyn Magazine .
The Boxing Match
The L's launch coincided with that of New York Sports Express , an offshoot of New York Press . The distribution boxes used by Express and The L looked very similar; both were bright orange, and they were the same shape and color.
While most likely a coincidence, Express editor-in-chief Jeff Koyen decided to print a series of barbs against Scott Stedman, The L's publisher. Stedman responded with a full-sized ad in The L challenging Koyen to a boxing match. On October 25, Koyen and Stedman boxed at Gleason's Gym in Dumbo, Brooklyn to settle the score. The match ended in a draw, and no re-match was rescheduled.
The boxing match was re-created on the TV show Bored to Death . Jonathan Ames claims in his blog that the season finale was based on this match.
Sources
↑ "ABC" . Abcas3.accessabc.com. Retrieved November 10, 2011 .
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↑ Husni, Samir (December 20, 2016). "Brooklyn Magazine: Born From The Womb Of Its Mother, The L Magazine, This Artistically-Focused Magazine With A Regional Title Is Much More Than A Dart On A Map As It Showcases The Creative Movement That's Alive & Well And Living In Brooklyn – The Mr. Magazine™ Interview With Daniel Stedman, Co-Founder and Publisher, Brooklyn Magazine" . MrMagazine.Wordpress.com . Retrieved November 26, 2020 . Scott and I got this idea for The L Magazine, which admittedly has been a difficult brand name over time; people thought it was a lesbian magazine, or people have confused it with Elle, the fashion magazine, but the significance of the name I think was always appropriate in the subway that connected Greensburg with the East Village, or you could say more broadly, one of the trains connecting Brooklyn and downtown.
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