Rakuten Advertising

Rakuten Advertising
TypePrivate
IndustryInternet marketing
FoundedNew York, New York (1996)
HeadquartersNew York, New York
Key peopleYaz Iida, (President, CEO)
ProductsAffiliate marketing
Websitewww.rakutenadvertising.com

Rakuten Advertising, formerly known as Rakuten Marketing, is an affiliate marketing service provider.

Acquisition

In 2005, Rakuten acquired LinkShare for US$425 million in cash, making LinkShare a wholly owned U.S. division of Rakuten, Inc., a Japanese shopping portal.

Rebranding

Rakuten LinkShare was re-branded to Rakuten Affiliate Network in 2014. In 2020, Rakuten Marketing was renamed as Rakuten Advertising.

References

  1. ↑ Bloomberg (September 6, 2005),Rakuten Agrees to Acquire LinkShare for $425 Million, Bloomberg.com, retrieved August 12, 2007
  2. ↑ "Rakuten rebrands marketing arm to advertising". Retrieved 6 October 2020.