Lladró (Valencian pronunciation:[ʎaˈðɾo]) is a Spanish company based in Tavernes Blanques, Valencia, that produces high-end lighting, home accessories, decorative sculptures and porcelainfigurines.
History
The company was founded in 1953 by three brothers, Juán, José and Vicente Lladró, in the village of Almàssera near Valencia. Starting with items such as vases and jugs, it wasn't until 1956 that they started producing the sculptures for which they are now known. Interest in the items produced by the Lladró brothers saw their small workshop expand several times until eventually they moved to Tavernes Blanques in 1958.
1962, the brothers open the Professional Training School at their site in Tavernes Blanques to share their knowledge and experience.
1969, on 13 October the City of Porcelain was opened by the Spanish Minister for Industry. It took two years to build and employs over 2,000 people.
A set of Lladró figurines
1970, Lladró begins to use earthenware for some of its sculptures. It has earthy colours and is used frequently in natural themes.
1974, the first blue Lladró emblem, consisting of a bellflower and ancient chemical symbol, appears on the base to show the origin of the sculpture. The Elite Collection is also launched.
1984, Rosa, Mari Carmen and Juan Vicente Lladró joined the company. Each is a child of each of the founding brothers. They underwent a long apprenticeship before they were permitted responsibility in the company.
1985, the Collectors’ Society is formed. The first annual sculpture, "Little Pals", can fetch several thousand US dollars at auction due to the small number of members able to purchase it in the early years.
1986, Lladró forms an alliance with the Mitsui Group creating the subsidiary Bussan Lladró based in Tokyo.
The manufacturing ingredients are kept closely guarded. The process is detailed in a number of Lladró publications and is on view for tours at the City of Porcelain. Lladró figurines are made of hard-paste porcelain.
Classic Lladro Guitar Girl figurine.
Marketing
Lladró figurines are given an additional title in English as well as the Spanish original, however these names are frequently not translations (figurative or literal) but new names that are more likely to appeal to an English speaking audience. An area for some confusion is that the names of the pieces can change throughout their run so the same figurine may end up with several titles.
↑Whiteneck, Peggy Rose (2019). The Lladró Guide: A Collector's Reference to Retired Porcelain Figurines in Lladró Brands. Schiffer Publishing. ISBN978-0764358395.
