Logitech G

Logitech G
TypeDivision
Industry
Founded2013
Key peopleRobin Piispanen
Number of employees
200 (2018)
ParentLogitech
Websitehttps://www.logitechg.com/en-us

Logitech G is the dictated gaming sub-brand of Logitech, launched in 2013. The brand makes gaming peripherals for general consumers and esports athletes.

History

Logitech launched its gaming division, Logitech G, in March 2013. It launched the Logitech G line with four mice, two keyboards, and two pairs of headsets. The line replaced the Logitech logo with a new "G" logo and the Logitech G700s was its flagship mouse.

Bracken Darrell, the former CEO of Logitech, shifted to targeting the competitive esports market in 2016. Logitech G has hosted a series of simulation racing events starting in 2020 with McLaren as the title sponsor for its community circuit challenge. Logitech G and its partners launched an adaptive esports competition in 2021.

The G Cloud handheld game console was announced in 2022; it was the first Logitech G standalone device.

Operations

Logitech G is a brand of Logitech overseen, as of 2023, by CEO Hanneke Faber and, as of 2026, Logitech G's vice president and general manager Robin Piispanen.

Gaming was the second-largest source of revenue for Logitech, after PC peripherals, as of 2017.

Logitech G hosts an annual Logitech G PLAY product showcase. It has partnered with brands including Herman Miller, McLaren, Momo and Genshin Impact. This includes the 2025 McLaren racing collection.

Products

The PRO X3 SUPERSTRIKE from Logitech in pink. The mouse is shown from a left angled side view on a dark grey background.
The PRO X3 SUPERSTRIKE in pink.
The G512 X 98 keyboard from Logitech in white. The keyboard is shown from a top view on a white background. It has teal accent keys in the upper right and left hand corner and lower right hand corner.
The G512 X 98 keyboard in white.

Logitech G sells hardware including headsets, keyboards and mice, as well as G Hub software. They are responsible for their proprietary lines of technology, like the LIGHTSPEED wireless program (offering ultra-low professional-grade latency), HERO optical sensors (delivering precise tracking), and LIGHTSYNC RGB customization. The brand has four series including the ASTRO series for console gaming; the PRO series for esports; the Logitech G series for PC gaming; and the Sim Racing series for racing games.

Esports

Logitech G consults with esports athletes on product designs and includes them in marketing. It had collaborated with more than 400 professional esports players during the development of products. This includes more than 50 professional gamers for the G Pro Wireless Gaming Mouse and with Michael ‘Shroud’ Grzesiek on its gaming mice.

The brand partnered with esports organizations including G2 Esports, BiliBili Gaming, Karmine Corp, DRX, and TSM. It announced a partnership with NASCAR driver Bubba Wallace in 2021.

Logitech G has sponsored esports events such as Logitech G Rivals, a Rainbow Six Siege tournament; the Logitech McLaren G Challenge Grand Finals Summer Season, a Forza Motorsport competition; and a 2020 League of Legends Academy competition.

Awards

Logitech G won Red Dot Design Awards for the G 810 Orion Spectrum (2017), the G Powerplay (2018) and PRO X TKL (2024).

It won IF Design Awards for its G Prodigy Series (2017). G303 Shroud Edition Gaming Mouse (2023), Pro Racing Wheel and Pedals (2023) and Logitech G Racing Sim (2025).

References

  1. ↑ "Logitech Appoints Robin Piispanen as Global Head of Logitech G". Business Wire. April 27, 2026.
  2. ↑ Tennent, James (10 September 2015). "These futuristic headphones could be the future of gaming". The Independent. Retrieved 9 December 2025.
  3. ↑ Clark, Matt (20 March 2013). "Logitech Stays in the PC Game Market with New Peripherals". IGN. Retrieved 9 December 2025.
  4. ↑ Buckley, Sean (20 March 2013). "Logitech rebrands gaming line with same name, announces bounty of peripherals". Engadget. Retrieved 9 December 2025.
  5. 1 2 Yu, Justin (20 March 2013). "Logitech thanks science for new 'G' PC gaming accessories". CNET. Retrieved 9 December 2025.
  6. ↑ Wieselsberger, Georg (21 March 2013). "Neue Gaming-Marke von Logitech - Mäuse, Tastaturen und Headsets für Spieler umgetauft". GameStar (in German). Retrieved 9 December 2025.
  7. ↑ Evangelista, Benny (5 August 2016). "Logitech bounces back with speakers, earbuds, gamer keyboards". San Francisco Chronicle. Retrieved 9 December 2025.
  8. ↑ Šimić, Ivan (27 June 2023). "Logitech G Challenge Community Circuit announced for summer". Esports Insider. Retrieved 9 December 2025.
  9. 1 2 Sheehan, Gavin (30 May 2021). "Logitech G Announces Partnership With Bubba Wallace". Bleeding Cool. Retrieved 9 December 2025.
  10. ↑ Berg, Nate (21 September 2022). "Is gaming ready for its Netflix moment? Logitech is betting on it". Fast Company. Retrieved 9 December 2025.
  11. ↑ "Computer parts maker Logitech appoints Hanneke Faber as CEO". Reuters. 2023-10-31. Retrieved 2023-11-01.
  12. ↑ "Logitech Appoints Robin Piispanen as Global Head of Logitech G". Business Wire. April 27, 2026.
  13. ↑ Wurlod, Olivier (12 July 2017). "Logitech conforte son rang dans le secteur du jeu vidéo". Tribune de Genève (in French). Retrieved 9 December 2025.
  14. ↑ Chester, Edward (18 September 2025). "This new McLaren F1 sim racing PC gear will make you feel like Norris or Piastri". PCGamesN. Retrieved 9 December 2025.
  15. ↑ Liszewski, Andrew (6 October 2022). "Herman Miller and Logitech Finally Designed a Gaming Chair From Scratch". Gizmodo. Retrieved 20 March 2026.
  16. 1 2 Šimić, Ivan (17 September 2024). "Logitech G announces Racing Series lineup". Esports Insider. Retrieved 15 January 2026.
  17. ↑ Studholme, Billy (24 April 2023). "Logitech G to supply peripherals for VCT EMEA - ESI". Esports Insider. Retrieved 9 December 2025.
  18. 1 2 Sheehan, Gavin (19 September 2024). "Logitech G Reveals Multiple Announcements During LogiPlay 2024". Bleeding Cool. Retrieved 9 December 2025.
  19. ↑ Sayal, Rabia (17 September 2025). "Logitech announces 10 gaming products at Logitech G Play 2025". Esports Insider. Retrieved 9 December 2025.
  20. ↑ Hill, Andrew (30 Nov 2025). "Logitech CEO: 'The mouse built this house'". Financial Times. Retrieved 16 April 2026.
  21. ↑ Schneider, Jaron (24 January 2024). "Logitech Astro A50 X Headset Review". IGN. Retrieved 15 January 2026.
  22. 1 2 Nicholson, Jonno (24 October 2025). ""The goal is to serve the needs of pro players": Logitech G on product development and the role of AI". Esports Insider. Retrieved 15 January 2026.
  23. ↑ Takahashi, Dean (22 May 2025). "Logitech launches G522 gaming headset for personal expression". GamesBeat. Retrieved 9 December 2025.
  24. ↑ Moore-Colyer, Roland (September 19, 2025). "I tried Logitech G's new RS50 racing sim kit, and it left me impressed and a little humbled – here's why". Tech Radar. Retrieved 15 January 2026.
  25. ↑ Weinstein, Austin (21 August 2018). "Logitech Unveils $150 Gamer Mouse in Bet on Future of Esports". Bloomberg. Retrieved 9 December 2025.
  26. ↑ Šimić, Ivan (17 May 2023). "How custom esports player peripherals work". Esports Insider. Retrieved 10 February 2026.
  27. 1 2 Xu, Davide (17 September 2025). "G2 Esports and Logitech team up for Logitech G PLAY 2025". Esports Insider. Retrieved 9 December 2025.
  28. ↑ Jang, David "Viion" (12 June 2020). "T1 and Logitech G to hold academy tournament, 2020 Logitech G Rookie Invitational on the 14th". InvenGlobal. Retrieved 9 December 2025.
  29. ↑ "Red Dot Design Award: Logitech G 810 Orion Spectrum". www.red-dot.org. Red Dot. Retrieved 9 December 2025.
  30. ↑ "Red Dot Design Award: Logitech G Powerplay". www.red-dot.org. Red Dot. Retrieved 9 December 2025.
  31. ↑ "Red Dot Design Award: Logitech G PRO X TKL". Red Dot. Retrieved 15 January 2026.
  32. ↑ "iF Design - Logitech G Prodigy Series". ifdesign.com. iF Design. Retrieved 9 December 2025.
  33. 1 2 "iF Design - Logitech G303 Shroud Edition Gaming Mouse". ifdesign.com. iF Design. Retrieved 9 December 2025.
  34. ↑ "Logitech G Racing Sim iF Design Awards 2025". iF Design. Retrieved 15 January 2026.