The MAD Symposium was an annual symposium held in Copenhagen, Denmark featuring presentations from chefs, farmers, academics, thinkers, and artists. The event was hosted by the MAD Food Organization, founded in 2011 by Danish chef René Redzepi, the founder of the Copenhagen-based restaurant, Noma. The two-day symposium took place inside a circus tent along the waterfront of Refshaleøen. The audience for MAD consisted predominantly of chefs, aspiring cooks, farmers, journalists, and other food service professionals.
Philosophy
MAD's purpose was to educate and raise awareness among modern chefs and food professionals, to better prepare them for the challenges and responsibilities that went beyond merely providing sustenance for a single meal. The symposium aimed to feature speakers from diverse disciplines, offering different perspectives on food and culture while providing those in the kitchens with new knowledge and greater imagination.
The third MAD took place on 25th and 26th August 2013, and was curated by Momofuku chef and founder David Chang and the editors of Lucky Peach magazine. The theme of the symposium was "guts."
To prompt discussion on a local level and include those outside of the restaurant trade in the MAD community, the organization staged MAD Mondays, a series of panel discussions on food culture.
In March 2014, MAD hosted a New York City edition, its first outside of Copenhagen. The talk was titled "What We Talk About When We Talk About Being a Chef," and took place at the Drawing Center, featuring Peter Meehan as moderator and Mario Batali, Gabrielle Hamilton, Bill Buford, Lee Hanson, and Riad Nasr as panelists.
MADFeed
The MADFeed was an online publication that extended the MAD conversation throughout the year. The platform hosted news and video from MAD events, as well as articles from the MAD team. Notable guests and features in these publishings included chefs Dan Barber and Margot Henderson, musician James Murphy, and artist Olafur Eliasson.