Mave: was formed in 2022, when on November 8, it was reported that Metaverse Entertainment, which is a subsidiary of the game-developing company Netmarble Corporation, were preparing to debut a virtual idol group. The group's creation reportedly follows a change in the Korean music industry as K-pop groups and entertainment companies delve into the possibility of introducing various forms of entertainment into the metaverse; although the group isn't the first to include virtual idols, they are the first K-pop group created entirely within the metaverse. The group is able to communicate in 4 languages: Korean, French, English, and Bahasa, due to the help of an AI voice generator, but their voices and choreography are created by undisclosed human performers.
The group was formed as a collaboration between Kakao Entertainment and Netmarble, with Kakao involved in investing and distributing the group's music.
2023–present: Debut and comeback with What's My Name
On January 11, 2023, Metaverse Entertainment announced via Twitter that Mave: would be releasing their debut single album Pandora's Box on January 25 with two singles: "Pandora" and "Wonderland (Idypia)". The title track "Pandora" describes a hopeless future where emotions are lost and regaining hope in a virtual world known as Idypia.
On November 9, Metaverse Entertainment announced that Mave: are preparing for a comeback. The group released their first EP What's My Name on November 30.
