Mara Einstein

Books

• Media Diversity: Economics, Ownership, and the FCC. Lawrence Erlbaum Associates, 2004. ISBN 978-0-8058-4241-8.
• Brands of Faith: Marketing Religion in a Commercial Age. Routledge, 2008. ISBN 978-0-415-40977-3. This widely cited work has received over 870 citations and analyzes how religious groups use branding and marketing strategies in consumer-driven society.
• Compassion, Inc.: How Corporate America Blurs the Line Between What We Buy, Who We Are, and Those We Help. University of California Press, 2012. ISBN 978-0-520-26652-0.
• Black Ops Advertising: Native Ads, Content Marketing, and the Covert World of the Digital Sell. OR Books, 2016. ISBN 9781944869019 {{isbn}}: Check isbn value: checksum (help). The book received critical acclaim, with The New York Times calling it "well-researched and accomplished" and The Guardian describing Einstein's work as "thoroughly researched, elegantly explained and often alarming."
• Advertising: What Everyone Needs to Know. Oxford University Press, 2017. ISBN 978-0-19-062589-4.
• Hoodwinked: How Marketers Use the Same Tactics as Cults. Prometheus Books, 2025. ISBN 978-1-4930-8615-3. Features a foreword by Douglas Rushkoff.

Edited and co-edited works

• Market: WSQ: Fall/Winter 2010 (Women's Studies Quarterly, 38). Co-edited with Joe Rollins, 2011. A special issue examining how women are positioned as producers and consumers in the marketplace.
• Religion and Reality TV: Faith in Late Capitalism. Co-edited with Katherine Madden and Diane Winston. Routledge, 2018. ISBN 978-1-138-68127-9.
• Selling the Sacred: From Crossfit to Qanon. Co-edited with Sarah McFarland Taylor. Routledge, 2024. ISBN 978-1-032-37842-8.

Contributions to edited volumes

Einstein was a chapter contributor to The Routledge Companion to Advertising and Promotional Culture, edited by Matthew P. McAllister and Emily West. Routledge, 2013. ISBN 978-0-415-88801-1.