Marfeel

Marfeel
TypeLLC
Marfeel Solutions S.L.
Industry
FoundedBarcelona (2011 (2011))
Founders
  • Juan Margenat
  • Xavi Beumala
HeadquartersBarcelona, Spain
New York City, United States
Area served
Worldwide
Number of employees
100–200
Websitemarfeel.com

Marfeel is a Barcelona-based software company providing analytics and content intelligence tools founded on October 6, 2011 by Xavi Beumala and Juan Margenat. Originally developed as a mobile-first publishing and monetization platform, the company shifted to focus on content analytics and audience intelligence.

Platform

Marfeel is a software platform that provides digital publishers with tools for content analytics, AI-based editorial workflow automation, content distribution, and audience engagement features.

History

Marfeel was established in 2011 in Barcelona by Xavi Beumala, and Juan Margenat; Beumala was an Adobe employee, while Margenat was a civil engineer and entrepreneur in Barcelona.[better source needed] Shortly after its establishment, Marfeel participated in The TechCrunch Barcelona Meetup, where it won the competition. Prior to requesting its first funding, the company was accepted in two startup accelerators: Wayra, Telefónica's's accelerator and SeedRocket.[better source needed] The company's concept originated from Beumala's observation that many websites offered inefficient mobile versions of their desktop counterparts.

Marfeel raised $2 million in 2013, in a Series A round. The round was led by Nauta Capital, with Elaia Partners, BDMI, and Wayra also investing. After announcing a 300% growth in 2015, Marfeel was listed in The Next Web's European Tech5 in March 2015. In January 2015, Marfeel became a certified Google partner, becoming Spain's first Google recommended mobile vendor. The company initiated a Series B funding round in late 2015, receiving a sum of $3.5 million. Marfeel aimed at using the funding to open an office in New York, expand its business the United States, and improve its technology.

In April 2016, TechCrunch announced Marfeel's full support for Facebook's newly-launched Instant Articles,[better source needed] providing a mobile publishing format that enables news publishers to distribute articles to Facebook's app.

During the COVID-19 pandemic, the company undertook a strategic repositioning, shifting its focus from mobile publishing and advertising technology toward content analytics and publishing intelligence for digital media organizations. This transition marked a significant change in the company's product direction, moving from a platform primarily serving mobile monetization needs to one providing data analytics and editorial decision-support tools for newsrooms.


References

  1. 1 2 Butcher, Mike (April 25, 2013). "Barcelona Ignites As 3scale And Marfeel Secure Significant Venture Rounds". Techcrunch.com. Retrieved November 14, 2015.
  2. 1 2 Masters, Stewart (July 9, 2013). "Better Know A Barcelona Startup: Marfeel". barcinno.com. Retrieved November 14, 2015.
  3. ↑ Novoa, Jaime (February 26, 2015). "Q&A with Juan Margenat: building companies and investing from Barcelona". startupxplore.com. Retrieved November 14, 2015.
  4. ↑ Butcher, Mike (December 12, 2012). "City's Hottest Startups To Compete At The TechCrunch Barcelona Meetup". Techcrunch.com. Retrieved November 16, 2015.
  5. ↑ O'Hear, Steve (October 8, 2013). "Accelerator Numbers — 20 Months In, Telefónica's Wayra Shares Data On How It's Fared So Far". techcrunch.com. Retrieved November 14, 2015.
  6. ↑ Arias, Miguel (May 21, 2013). "Marfeel, a startup story in Spain" (in Spanish). emprenderagolpes.com. Retrieved November 14, 2015.
  7. ↑ Novoa, Jaime (April 25, 2013). "Marfeel convierte cualquier contenido web en una experiencia táctil" (in Spanish). Genbeta.com. Retrieved November 16, 2015.
  8. ↑ Leres, Teo (May 14, 2015). "Marfeel: la 'solución' española para medios de comunicación de todo el mundo" (in Spanish). elplural.com. Retrieved November 16, 2015.
  9. ↑ Mackin, Scott (April 25, 2013). "Barcelona Startup Marfeel Raises $2 Million Series A". barcinno.com. Retrieved November 14, 2015.
  10. ↑ "Marfeel amplía su presencia en EEUU" (in Spanish). La Vanguardia. October 26, 2015. Retrieved November 15, 2015.
  11. ↑ Van Wijhe, Jelle (March 10, 2015). "Europe's fastest-growing young tech companies: Here are the Tech5 finalists". The Next Web. Retrieved November 15, 2015.
  12. ↑ Novoa, Jaime (January 27, 2015). "Google starts recommending Marfeel for its mobile design solution". NovoBrief. Retrieved 24 November 2015.
  13. ↑ "Wayra-accelerated startup Marfeel gets USD 3.5 mln funding". telecompaper.com. October 14, 2015. Retrieved November 15, 2015.
  14. ↑ Freier, Anne (October 20, 2015). "Marfeel raises $3.5m to expand mobile ad technology in the US market". mobyaffiliates.com. Retrieved November 15, 2015.
  15. ↑ "Telefonica Wayra Startup Marfeel Secures New Funding to Expand Ad Tech Platform". thefastmode.com. October 18, 2015. Retrieved November 15, 2015.
  16. ↑ "Marfeel Secures $3.5M in Funding". Finsmes.com. October 13, 2015. Retrieved November 15, 2015.
  17. ↑ Ha, Anthony (12 April 2016). "Mobile publishing and monetization startup Marfeel adds support for Facebook's Instant Articles". TechCrunch. Retrieved 13 April 2016.