Marketecture

Marchitecture (or marketecture) is a portmanteau of the words marketing and architecture. The term is applied to any form of electronic architecture, especially software, perceived to have been produced purely for marketing reasons. It may be used by a vendor to place itself in such a way as to promote all their strongest abilities whilst simultaneously masking their weaknesses.

The term marketecture is also used in the context of an abstract description of a complex system, such as a distributed software system, for the purpose of discussion and analysis. In his book Essential Software Architecture, Ian Gorton describes it as

References


Retrieved from "https://en.wikipedia.org/w/index.php?title=Marketecture&oldid=1240792538"
Uses material from the Wikipedia article Marketecture, released under the CC BY-SA 4.0 license.