Misfits Market

Misfits Market is a subscription-based grocery delivery service founded in 2018 by Abhi Ramesh in Philadelphia. The company built brand recognition as a service that sells produce which does not meet size or aesthetic standards of retail grocery stores. By 2026, only 10% of its revenue came from substandard produce while the vast majority was from delivering ordinary groceries.

In 2022, the company announced it was acquiring its rival Imperfect Foods. In 2025, it acquired The Rounds, a startup focused on reusable packaging and sustainable delivery of recurring household essentials. Founder and CEO Abhi Ramesh aspires to make Misfits Market the Amazon Prime of perishable food and says that monetizing perishable food infrastructure is something that has always been in the back of his mind.

References

  1. ↑ Deczynski, Rebecca (2022-01-24). "How a Day of Apple-Picking Led to a $2 Billion Startup on a Mission to Feed the Hungry". Inc. Retrieved 2026-01-08.
  2. ↑ Raymond, Art (November 17, 2021). "Ugly but delicious: Booming online grocer Misfits Market opens massive facility in Utah". Deseret News. Retrieved October 1, 2024.
  3. ↑ Vines, Brian (January 12, 2022). "Ugly Food Fight: Misfits Market, Imperfect Foods, and the Battle Against Food Waste". Consumer Reports. Retrieved October 1, 2024.
  4. ↑ Mull, Amanda (January 25, 2019). "The Murky Ethics of the Ugly-Produce Business". The Atlantic. Retrieved October 2, 2024.
  5. ↑ Velasco, Haley (May 13, 2019). "Food's Funny-Looking Future: 'Ugly' Produce Delivery". Wall Street Journal. Retrieved October 2, 2024.
  6. 1 2 Sorvino, Chloe (Feb 25, 2026). "How Misfits Market Went From Selling Ugly Produce To Becoming The Amazon Prime Of Perishable Food". Forbes. Retrieved Aug 27, 2026.{{cite web}}: CS1 maint: url-status (link)
  7. ↑ Peluso, Olivia. "Online Grocer Misfits Market Announces Plans To Acquire Competitor Imperfect Foods". Forbes. Retrieved October 2, 2024.
  8. ↑ Forristal, Lauren (30 May 2025). "Grocery platform Misfits Market acquires The Rounds to further its mission of reducing food waste". TechCrunch. Retrieved 3 June 2025.
  9. ↑ "Misfits Market Acquires The Rounds, Expanding Sustainable Grocery Footprint While Welcoming Zero‑Waste Shoppers". Yahoo! Finance. 2025-05-30. Retrieved 2026-01-08.