Moshik Aviv

Moshik Aviv
מושיק אביב
Head of the National Public Diplomacy Directorate
In office
August 2023 – May 2024
Preceded byLior Haiat
Succeeded byTzipi Hotovely
Personal details
Born (1971-06-01) June 1, 1971 (age 55)

Moshik Aviv (מושיק אביב; Born on June 1, 1971) is an Israeli military officer who served as Head of the National Public Diplomacy Directorate from August 2023 to May 2024.

Early career

Aviv led the education and social integration branch for two years and the culture department for four years. He then commanded the IDF Midrasha, the army's educational seminary, for three years.

He later spent eight years at the Ministry of Culture and Sport, where he ran its public diplomacy centre and organised state ceremonies.

National Public Diplomacy Directorate

In August 2023 Prime Minister Benjamin Netanyahu appointed Aviv head of the National Public Diplomacy Directorate. The post had been empty since the government took office eight months earlier. Since October 2024 he has been director-general of Yad Labanim.

After the October 7 attacks, the directorate opened a command centre with a broadcast studio in Tel Aviv. By April 2024 its spokespeople had given more than 1,500 interviews from the studio. In March 2024 Aviv suspended English-language spokesman Eylon Levy, who later left the directorate.

Aviv resigned in May 2024, citing personal and medical reasons. Most of the directorate's staff left in the following weeks. The post stayed vacant until Tzipi Hotovely was appointed in April 2026.

References

  1. ↑ "Israel's public diplomacy chief reportedly quitting after only 8 months on the job". The Times of Israel. 2024-05-09. ISSN 0040-7909. Retrieved 2026-10-01.
  2. 1 2 "נתניהו מינה את מושיק אביב לראש מערך ההסברה החדש" [Netanyahu appoints Moshik Aviv as head of the new public diplomacy directorate]. JDN (in Hebrew). 24 August 2023. Retrieved 2026-10-03.
  3. 1 2 "Ministers OK Netanyahu's choice for public diplomacy chief". Jewish News Syndicate. August 2023. Retrieved 2026-10-03.
  4. 1 2 3 "Israel's public diplomacy chief reportedly quitting after only 8 months on the job". The Times of Israel. 2024-05-09. Retrieved 2026-10-01.
  5. ↑ "מושיק אביב מונה למנכ"ל ארגון יד לבנים הארצי" [Moshik Aviv appointed director-general of the national Yad LaBanim organisation]. Walla! (in Hebrew). 28 October 2024. Retrieved 2026-10-03.
  6. ↑ "Netanyahu taps Moshik Aviv as next head of Public Diplomacy Directorate". The Times of Israel. 2023-08-24. Retrieved 2026-10-01.
  7. ↑ "Six Months of the War on the Global Public Diplomacy Front". Prime Minister's Office (Israel). 10 April 2024. Retrieved 2026-10-03 – via GlobalSecurity.org.
  8. ↑ "תחקיר "מעריב": כמה בדיוק משקיעה הממשלה במאמצי ההסברה?" [Maariv investigation: how much does the government invest in public diplomacy?]. Maariv (in Hebrew). June 2024. Retrieved 2026-10-03.
  9. ↑ "Public Diplomacy Directorate said crumbling after departure of chief and most staff". The Times of Israel. 2024-06-23. Retrieved 2026-10-01.
  10. ↑ Neev, Keshet (2026-04-26). "Tzipi Hotovely, former Israeli envoy to UK, appointed public diplomacy chief". The Jerusalem Post. Retrieved 2026-10-01.