Muck Rack

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Muck Rack is an American software company that began as a company that provided information on journalists and their work. Founded in 2009 by Greg Galant and Lee Semel,^{[citation needed]} it developed over more than a decade to become a service provider for a public relations management platform.^{[citation needed]}

In September 2022, Muck Rack announced a $180 million Series A investment led by Susquehanna Growth Equity, one of the largest investments in the PR technology sector.

As of 2025, Muck Rack was providing tools for generative engine optimization (GEO), to support business strategic aims to shape how popularly used large language models interpret and present business information.

References

Further reading

• Janowski, Elizabeth Pham (September 7, 2022). "Check Out the Pitch Deck That Helped PR Tech Firm Muck Rack Nab $180 Million in Series A Funding". Business Insider. Retrieved October 3, 2026.

• Lunden, Ingrid (September 7, 2022). "Journalist Database Muck Rack Raises $180M". TechCrunch. Retrieved October 3, 2026.

• Ruderman, Jess (September 3, 2024). "Muck Rack Buys Social Listening, Analytics Platform Keyhole in First Acquisition". PR Week. Retrieved October 3, 2026.

• Reiser, Emon (January 15, 2025). "Muck Rack Acquires Ruepoint". South Florida Business Journal. Retrieved October 3, 2026.

• Raji, Lilian (June 20, 2025). "2025 Media Relations Strategy From Muck Rack's Journalism Study". Forbes.com. Retrieved October 3, 2026.

• Schultz, Ray (July 24, 2025). "AI Takes a Journalism Class". MediaPost. Retrieved October 3, 2026.

• BuiltIn Staff (October 3, 2026). "Building Muck Rack: How Two Friends Created an Industry-Leading Platform". BuiltIn.com. Retrieved October 3, 2026.

• Inc. Staff (October 3, 2026). "Inc. 5000 Honoree Profile: No. 2,545 / Muck Rack". Inc. Magazine (Inc.com). Retrieved October 3, 2026.

• Sacra Staff (October 3, 2026). "Companies: Muck Rack". Sacra (Sacra.com) (financial profile database entry, with ARR, valuation, and growth metrics). Retrieved October 3, 2026.