Netcore

Netcore Cloud
TypePrivate
IndustryMarketing Technology
FoundedDecember 9, 1997; 28 years ago (1997-12-09)
FounderRajesh Jain
HeadquartersMumbai, India
Area served
Worldwide
Number of employees
1,000–5,000
Websitewww.netcore.ai

Netcore is a marketing technology company. Its products include a customer engagement platform, email marketing, agentic marketing, marketing automation, personalization, and customer data tools. It was founded by Rajesh Jain in 1997 as Netcore Solutions.

History

Netcore was founded on December 9, 1997. Originally known as Netcore Solutions, the company was rebranded as Netcore Cloud Pvt. Ltd. three years ago.

In 1997, Netcore started as a provider of end-to-end Linux-based messaging, collaboration, and archiving services. By 2006, Netcore introduced MOBILITY SMS SOLUTION, an SMS marketing platform for enterprises. In 2009, the company launched an enterprise-grade email marketing platform.

In 2012, Netcore developed mobility voice solution, which offered IVR, Missed Call, and Outbound Dialing (OBD) services. In 2015, Netcore introduced Netcore SMARTECH, a cross-channel marketing automation platform.

Between 2016 and 2017, the company expanded to Southeast Asia, Africa, and the United States, while also launching a new brand identity. In 2019, Netcore integrated analytics, chatbots, AI, and machine learning into its services. In the same year, the company acquired Boxx.ai by for approximately $500,000.

In 2020, Netcore acquired Quinto.ai and Hansel.io for undisclosed amounts. In March 2022, the company bought Unbxd.ai for approximately $100 million. In 2024, Netcore won Gold for the Innovative Customer Experience Management Solution and the Best Email Marketing Platform at the ET Martech+ 2024 Awards.

In 2022 Netcore acquired a 90% stake in U.S.-based Unbxd for $100 million.

In 2026, Netcore Cloud rebranded as Netcore.ai, adopting the new name as part of its transition to an agentic marketing platform.

References

  1. ↑ "Netcore Cloud rebrands as Netcore.ai, bets on agentic AI and outcome-based marketing". www.storyboard18.com. Retrieved September 19, 2026.
  2. ↑ "Netcore Cloud Pvt Ltd". bloomberg.com. Retrieved May 8, 2025.
  3. ↑ "5 things about AI you may have missed today: AI-enhanced resumes, ByteDance unveils StreamVoice, more". HT Tech. January 27, 2024. Retrieved May 8, 2025.
  4. ↑ Jain, Rajesh (2023). From Startup to SaaS Giant: The Netcore Cloud Journey. Mumbai: TechPulse Publications.
  5. ↑ Sharma, Anika; Desai, Mehul (2024). Digital Disruption in Marketing: Innovations and Strategies from India’s Tech Leaders. New Delhi: GlobalEdge Books.
  6. ↑ "Netcore Solutions acquires Boxx.ai". The Economic Times. November 7, 2019. ISSN 0013-0389. Retrieved May 8, 2025.
  7. ↑ Testbook.com (August 9, 2021). Important National and International Current Affairs July 2021: Get to know all the latest National and International Current Affairs July 2021 from this mini Ebook. Testbook.com.
  8. ↑ "Ultratech Cement wins 'MarTech brand of the year' at ET MarTech Awards 2024". ETBrandEquity.com. September 26, 2024. Retrieved May 8, 2025.
  9. ↑ "5 things about AI you may have missed today: AI-enhanced resumes, ByteDance unveils StreamVoice, more". HT Tech. January 27, 2024. Retrieved May 22, 2025.
  10. ↑ PTI (March 24, 2022). "Netcore acquires 90% stake in U.S.-based Unbxd for $100 mn, plans IPO in a year". The Hindu. ISSN 0971-751X. Retrieved September 19, 2026.
  11. ↑ Mitchell, Sean. "Netcore.ai rebrand puts AI agents at marketing core". CMOtech India. Retrieved September 19, 2026.