Nirmalya Kumar

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Nirmalya Kumar
Education	MCom, MBA, PhD
Alma mater	Calcutta University, Shivaji University, University of Illinois at Chicago, Kellogg School of Management in Northwestern University
Occupation	Professor
Organization	Singapore Management University

Nirmalya Kumar is an Indian academic and professor. He is currently a professor of marketing at Singapore Management University's Lee Kong Chian School of Business, and previously served on the bards of ACC Limited, Ambuja Cements, Bata India, Tata Chemicals, UltraTech Cement, and Zensar Technologies.^{[citation needed]}

Biography

Publications

• Nirmalya Kumar (2004). Marketing as Strategy: Understanding the CEO's Agenda for Driving Growth and Innovation. Harvard Business School Press. ISBN 9781591392101.
• Nirmalya Kumar (2005). Global Marketing. BusinessWorld.
• Nirmalya Kumar; Jan-Benedict Steenkamp (2007). Private Label Strategy: How to Meet the Store Brand Challenge. Harvard Business School Press.
• Nirmalya Kumar; James C. Anderson; James A. Narus (2007). Value Merchants: Demonstrating and Documenting Superior Value in Business Markets. Harvard Business School Press.
• Nirmalya Kumar (2009). India's Global Powerhouses: How They Are Taking on the World. Harvard Business School Press.
• Nirmalya Kumar and Phanish Puranam (2012). India Inside: The emerging innovation challenge to the West. Harvard Business Review Press.
• Nirmalya Kumar and Jan-Benedict Steenkamp (2013). Brand Breakout: How emerging market brands will go global. Palgrave.
• Nirmalya Kumar (2018). Thinking Smart: How to master work, life and everything in-between. Harper Collins India.
• Caterina Corni and Nirmalya Kumar (2019). Hemen Mazumdar: The Last Romantic. Singapore Management University.
• Nirmalya Kumar (2024). Clash: Amazon vs Walmart. Penguin Random House India.

References

External links

• Faculty profile