Oiselle

Oiselle, French for bird, is a women's running apparel company started by Sally Bergesen in Seattle in 2007.

Oiselle was the first women-only brand to sponsor college athletes, when they provided the uniforms for Yale's track and cross country teams. They also sponsor professional athletes, with athlete advisor Lauren Fleshman. As of February 2025, current sponsored athletes include Carmen Graves, Maria Michta-Coffey, and Allie Ostrander. The company was the first brand to sponsor a pregnant athlete in 2013. Other runners have included Kara Goucher.

In 2023, Oiselle merged with fellow running brand Janji.

References

↑ Miller, Jen A. (2017-04-12). "Paying to Run with — and for — Oiselle". Retrieved 2022-10-19.
↑ "Our Story". Oiselle. Retrieved 2023-04-18.
↑ Hetzel, Megan (2016-01-19). "Multi-Year Under Armour Deal With Yale Ends Oiselle Sponsorship of Running Teams". Retrieved 2022-10-19.
↑ Crouse, Lindsay (2015-09-29). "Oiselle, Women's Athletic-Apparel Brand, Lines Up With Yale". The New York Times. ISSN 0362-4331. Retrieved 2022-10-19.
↑ "MEET THE ATHLETES". OISELLE. Retrieved 2025-02-17.
↑ Butler, Charles (2014-07-09). "Oiselle Wants to Be a Different Kind of Apparel Brand". Retrieved 2022-10-19.
↑ Corr, Amy (2022-01-27). "A Running Brand for Women, by Women: The Flight of Oiselle". Retrieved 2022-10-19.
↑ Navarro, Theresa (2023-02-22). "Independent Running Apparel Brands Janji and Oiselle Announce Merger". Endurance Sportswire. Retrieved 2026-05-13.

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[miller-1] Miller, Jen A. (2017-04-12). "Paying to Run with — and for — Oiselle". Retrieved 2022-10-19.

[about-2] "Our Story". Oiselle. Retrieved 2023-04-18.

[hetzel-3] Hetzel, Megan (2016-01-19). "Multi-Year Under Armour Deal With Yale Ends Oiselle Sponsorship of Running Teams". Retrieved 2022-10-19.

[crouse-4] Crouse, Lindsay (2015-09-29). "Oiselle, Women's Athletic-Apparel Brand, Lines Up With Yale". The New York Times. ISSN 0362-4331. Retrieved 2022-10-19.

[5] "MEET THE ATHLETES". OISELLE. Retrieved 2025-02-17.

[butler-6] Butler, Charles (2014-07-09). "Oiselle Wants to Be a Different Kind of Apparel Brand". Retrieved 2022-10-19.

[corr-7] Corr, Amy (2022-01-27). "A Running Brand for Women, by Women: The Flight of Oiselle". Retrieved 2022-10-19.

[8] Navarro, Theresa (2023-02-22). "Independent Running Apparel Brands Janji and Oiselle Announce Merger". Endurance Sportswire. Retrieved 2026-05-13.