 | The topic of this article may not meet Wikipedia's notability guidelines for companies and organizations. (October 2023) |
| Pardot | |
|---|---|
| Industry | Marketing Technology |
| Founded | January 1, 2007 in Atlanta, USA |
| Founders | David Cummings, Adam Blitzer |
| Fate | Acquired |
| Successor | ExactTarget |
| Headquarters | , USA |
| Parent | Salesforce |
| Website | pardot |
Pardot is a marketing automation platform founded in 2007 in Atlanta, Georgia, by David Cummings and Adam Blitzer. It provides business-to-business marketing automation and lead generation tools.
In October 2012, ExactTarget acquired Pardot for about US$95.5 million. In 2013, Salesforce purchased ExactTarget for US$2.5 billion and integrated Pardot into the Salesforce Marketing Cloud. In 2022, Salesforce rebranded Pardot as Marketing Cloud Account Engagement as part of its unified product naming.