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The Penguin Award was an annual award given for excellence in broadcasting by the Television Society of Australia, whose members included managers of the metropolitan stations, chief engineers of GTV-9 and HSV-7, the director of RMIT radio school, and members of the Broadcasting Control Board. The society was formed in 1954. The society gave out their first awards in 1959. In 1960, the society held a competition to design an award trophy, which was won by Desmond White, an artist and designer at the Australian Broadcasting Corporation. White's winning design was nicknamed the "Penguin", as the trophy depicts an ear listening to a television tube, but strongly resembles a penguin. The awards were initially given for specific aspects of "live" television shows, documentaries, and commercials, with the ceremonies held in November.
