Peter Boatwright

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Peter Boatwright is the director and co-founder of the Integrated Innovation Institute at Carnegie Mellon University. He is also the Allan D. Shocker Professor of Marketing and New Product Development at the Tepper School of Business.

Academia

Boatwright has an MS in Statistics from University of Wisconsin, and both his MBA and Ph.D are from University of Chicago’s Booth School of Business.

Books

This section lacks ISBNs for books it lists. Please help add this information or run the citation bot. (July 2026)

• Built to Love: Creating Products that Captivate Customers co-authored with Jonathan Cagan, Berrett-Koehler Publishers, 2010
• The Design of Things to Come: How Ordinary People Create Extraordinary Products co-authored with Craig M. Vogel and Jonathan Cagan, Wharton School Publishing/Pearson Education, 2005
• Managing the Unmanageable: 13 Tips for Building and Leading a Successful Innovation Team co-authored with Jonathan Cagan, Rivertowns Books Publishers, 2024.