American film and advertising executive (1911–2002)
Peter Levathes (28 July 1911 – 9 January 2002) was an American film and advertising executive, best known for briefly running 20th Century Fox.
Biography
Levathes was born in Pittsburgh and grew up in Washington. He attended Harvard University and studied law at Georgetown University. joined Fox in 1937 as legal assistant to Spyros Skouras, president of the company. During World War II he was a special agent with the FBI in Brazil, helping survey German military operations in Latin American.
From 1945–52 he led the Fox news and television production departments. He helped put together the documentary Crusade in Europe, worked as a television consultant to Citizens for Eisenhower in 1952, then as vice president in change of media and television for advertising agency Young & Rubicam for eight years.
Production Chief at Fox
He left advertising in 1959 to run Fox's television division. In May 1961 he was appointed head of production, replacing Robert Goldstein, who had been doing the job since the death of Buddy Adler.
Levathes cancelled Something's Got to Give during production. Later that month his champion, Spyrous Skouras, was forced to retire. Daryl F. Zanuck returned as president and Levathes resigned from his position in August, becoming head of television. Ulysses, Promise at Dawn and Take Her, She's Mine were all postponed.
He was fired from Fox in 1962, then returned to advertising.
↑"14 Films Planned This Year by Fox Studios: Multi-Million Dollar Productions Set for Release in 1963, Executives Announce". Los Angeles Times. Mar 1, 1962. p.C15.
↑"Marilyn Monroe Film is Scrapped by Studio". Chicago Daily Tribune. June 12, 1962. p.a2.
↑Cooke, Alistair (29 June 1962). "A chapter in the decline and fall of Hollywood: HUMILIATION OF MR SKOURAS". The Guardian. London (UK). p.11.
↑"4 Officials Leave Fox Posts; 3 Films Delayed: Levathes Will Take Over TV Division; Bergman, Stewart Movies Called Off". Los Angeles Times. Aug 28, 1962. p.A2.
↑JOAN BARTHEL (Nov 20, 1966). "Biggest Money-Making Movie Of All Time--How Come?: In some cities, attendance at the movie exceeds the population Biggest Money-Making Movie of All Time At its Minneapolis preview, people stood up and applauded Julie Andrews was paid a flat $225,000 for her part". New York Times. p.SM13.
↑Hopper, Hedda (July 3, 1961). "Entertainment: Dillman to Star in 'Summer World' Jocelyn Brando Gets Lead Role in 'The Ugly American'". Los Angeles Times. p.11.
↑EUGENE ARCHER (Sep 1, 1961). "FILM ABOUT JESUS POSTPONED BY FOX: Multimillion Dollar 'Greatest Story' Is Off Indefinitely". New York Times. p.11.
↑Hopper, Hedda (Oct 23, 1961). "Powell Producing 'Big Man' at 20th: Churchill Son Asked to Leave; Burr Gallery Benefits Culture". Los Angeles Times. p.C10.