Science and technology in the My Little Pony: Friendship Is Magic fandom

The fandom of the animated television series My Little Pony: Friendship Is Magic, commonly known as the brony fandom, has contributed to various aspects of science, technology, engineering, and mathematics (STEM), including citizen science, software development, and artificial intelligence. These activities include contributions to research, the creation of tools for other bronies, and the use of digital media to produce and distribute fan works. Analysts have described the intersection of STEM and the brony community as a result of the community's strong participatory culture.

Notable projects

Brony@home

In April 2011, a 19-year-old Australian fan of Friendship Is Magic known as "Hiiragan" founded Brony@home, a distributed computing team that donated spare processing power from members' personal computers to scientific research. Initially a small group of Folding@home volunteers, it recruited through its own website and other My Little Pony fan sites before expanding to projects on the Berkeley Open Infrastructure for Network Computing (BOINC), including Rosetta@home. These projects studied protein structure and protein folding: Folding@home simulated how proteins fold, while Rosetta@home investigated the relationship between structure and function and the design of new proteins. With more than 1,000 members and a top 50 ranking among BOINC teams for donated processing power, Brony@home was the largest citizen science team based on a fandom.

Sweetie Bot Project

In 2014, a team of Russian fans began the Sweetie Bot Project to build a four-legged robot modeled on Sweetie Bot, a robotic version of Sweetie Belle in the parody series Friendship Is Witchcraft. The first prototype, assembled from inexpensive servomotors, could not walk; the team used it to work on the robot's kinematics. The second prototype, ProtoPony2, could walk and perform more complex movements, using 24 servomotors to move its legs and neck. Built on Linux and the Robot Operating System (ROS), the platform included control software that let users record poses on a three-dimensional model and play them back on the physical robot.

Pony Preservation Project

In 2019, users of 4chan's /mlp/ board founded the Pony Preservation Project (PPP), which aims to collect training data to recreate the voices of characters from Friendship Is Magic. Volunteers extracted dialogue from episodes, removed background noise, and paired the recordings with transcripts. Volunteers also wrote scripts to convert Audacity annotations into training data, and provided instructions for training new voice models. By 2021, the project had expanded to include datasets of sound effects, background music, comic transcripts, and animation assets. The PPP's voice dataset was notably used by 15.ai, a speech synthesis application that generated new dialogue in the characters' voices.

15.ai

Released in March 2020, 15.ai was a free, non-commercial speech synthesis web application created by 15, who began developing the technology as an undergraduate at the Massachusetts Institute of Technology (MIT). One of the first mainstream applications of generative AI and the first of audio deepfake technology, 15.ai used deep learning to generate new dialogue in the voices of fictional characters. The earliest voices available on 15.ai were those of characters from Friendship Is Magic, and bronies frequently used 15.ai for skits, song covers and episode re-dubs. In January 2021, 15.ai became an international viral phenomenon, and various news outlets reported its broader role in popularizing voice cloning in memes and content creation.

Analysis

In Transformative Works and Cultures, Kevin Veale wrote that bronies are able to develop technical skills applicable outside their community by sharing fan works that they have created. Veale wrote that bronies enjoyed creating fan work, and those who create popular projects often gain social capital within the brony community.

See also

References

  1. 1 2 Cooper, Caren (2016). "Biochemistry: Protein Folding Is Magic". Citizen Science: How Ordinary People are Changing the Face of Discovery. Abrams. Chapter 5. ISBN 9781468314144.
  2. ↑ Babcock, Stephen (July 18, 2016). "6 Brony-built projects for making 'My Little Pony' superfandom even better". Technical.ly. Retrieved October 10, 2026.
  3. 1 2 3 MacKinlay, Dan (May 11, 2026). "DIY Generative AI: Community resource and epistemological infrastructure". Dan Mackinlay. Archived from the original on July 30, 2026. Retrieved October 10, 2026.
  4. 1 2 Veale, Kevin (September 15, 2013). "Capital, dialogue, and community engagement: "My Little Pony: Friendship Is Magic" understood as an alternate reality game". Transformative Works and Cultures. 14. Sections 3.1–3.3. doi:10.3983/twc.2013.0510.
  5. ↑ Shafirova, Liudmila; Cassany, Daniel (February 2019). "Bronies learning English in the digital wild". Language Learning & Technology. 23 (1): 127–144. doi:10.64152/10125/44676. hdl:10230/37119.
  6. ↑ Wood, Walton. "The Empirical Twilight: A Pony's Guide to Science & Anarchism". ImageTexT. 6 (1). Retrieved October 10, 2026.
  7. ↑ Scotellaro, Shaun (March 19, 2016). "The SWEETIE BOT UPRISING. New Project to Create A Real Robot Belle". Equestria Daily. Retrieved October 10, 2026.
  8. ↑ Scotellaro, Shaun (March 4, 2020). "Neat "Pony Preservation Project" Using Neural Networks to Create Pony Voices". Equestria Daily. Retrieved October 10, 2026.
  9. ↑ Czornik, Katarzyna (December 3, 2025). "AI and GenAI as Tools in the Hands of Islamic Terrorist Organisations". Journal for the Study of Religions and Ideologies. 24 (72): 37.
  10. ↑ Bolocan, Emil; Savciuc, Oxana (May 16, 2025). Evolution of Integrated Marketing Communication from Telecommunications Models to AI Frenzy (PDF). International Scientific Conference "Development Through Research and Innovation" (IDSC-2025). Chișinău, Moldova: Academy of Economic Studies of Moldova. p. 242. doi:10.53486/dri2025.30. ISBN 978-9975-168-26-7. Retrieved September 2, 2026.
  11. 1 2 Ng, Andrew (April 1, 2020). "Voice Cloning for the Masses". DeepLearning.AI. Archived from the original on December 28, 2024. Retrieved December 22, 2024.
  12. ↑ Scotellaro, Shaun (March 24, 2020). "Pony Voice Event – What People Forced Ponies to Say!". Equestria Daily. Retrieved October 10, 2026.
  13. ↑ Lamorlette, Robin (January 25, 2021). "Insolite : un site permet de faire dire ce que vous souhaitez à GlaDOS (et à d'autres personnages de jeux vidéo)" [Unusual: A Site Lets You Make GLaDOS (and Other Video Game Characters) Say Whatever You Want]. Clubic (in French). Archived from the original on January 19, 2025. Retrieved March 23, 2025.
  14. ↑ Kurosawa, Yuki (2021). "ゲームキャラ音声読み上げソフト「15.ai」公開中。『Undertale』や『Portal』のキャラに好きなセリフを言ってもらえる" [Game Character Voice Reading Software "15.ai" Now Available. Get Characters from Undertale and Portal to Say Your Desired Lines]. AUTOMATON (in Japanese). Archived from the original on January 19, 2021. Retrieved December 18, 2024.
  15. ↑ Clayton, Natalie (January 19, 2021). "Make the cast of TF2 recite old memes with this AI text-to-speech tool". PC Gamer. Archived from the original on January 19, 2021. Retrieved December 18, 2024.
  16. ↑ Morton, Lauren (January 18, 2021). "Put words in game characters' mouths with this fascinating text to speech tool". Rock, Paper, Shotgun. Archived from the original on January 18, 2021. Retrieved December 18, 2024.
  17. ↑ Ruppert, Liana (January 18, 2021). "Make Portal's GLaDOS And Other Beloved Characters Say The Weirdest Things with This App". Game Informer. Archived from the original on January 18, 2021. Retrieved December 18, 2024.
  18. ↑ Zwiezen, Zack (January 18, 2021). "Website Lets You Make GLaDOS Say Whatever You Want". Kotaku. Archived from the original on January 17, 2021. Retrieved December 18, 2024.

Primary sources

In the text, these references are preceded by a double dagger (‡):

  1. 1 2 "Sweetie Bot Project". Patreon. Sweetie Bot Project. Retrieved October 10, 2026.
  2. ↑ "Sweetie Bot". Sweetie Bot Project. Retrieved October 10, 2026.
  3. 1 2 3 "Pony Preservation Project – /mlp/con 2021". Google Slides. Pony Preservation Project. June 13, 2021. Retrieved October 10, 2026.
  4. ↑ "About me". 15.dev. Retrieved October 10, 2026.