Premier Parks, LLC (formerly Rapids Holdings, LLC and Premier Attractions Management, LLC) is a limited liability company based in the United States. The company owns and operates several amusement parks and water parks across the US and Canada.
History
The company was founded by Kieran Burke and Gary Story, who had previously worked for more than a decade as chief executive officer and chief operating officer at Six Flags. In November 2009, the pair purchased Nashville Shores, which consisted of a marina, RV park and water park. They redeveloped the water park for the 2010 season. In early 2011, the pair announced that they had purchased the Ocean Breeze Waterpark in Virginia with plans to renovate it for the 2011 season.
They seized an opportunity that arose in late 2010, when CNL Lifestyle Properties terminated its lease agreements with PARC Management for eight parks. They founded Premier Attractions Management, which in 2011 began operating three CNL properties: Frontier City, SplashTown Houston, and White Water Bay Burke and Story later gained operational control of other CNL parks. In 2013, the company changed its name to Premier Parks, LLC, taking the former corporate name of the company that had acquired and taken the name of Six Flags.
In late 2016, CNL sold their attractions portfolio to EPR Properties, which then hired Premier Parks to run them.