Pure Blonde is a brand of low-carb beer and cider produced in Australia. As of 2020[update], the brand is marketed internationally by Lion.
Styles
As of 2020[update], there are three Pure Blonde drinks marketed in Australia: Pure Blonde Organic Lager; Pure Blonde Ultra Low Carb Lager and Pure Blonde Organic Cider.
Previously marketed styles include:
Pure Blonde Premium Lager, released to the Australian market in 2004, the first low-carb beer in the country. According to CUB, the beer had 70percent less carbohydrates than other lagers on the market. Pure Blonde Premium Lager was available on tap and also in 355ml bottles and had an alcohol level of 4.6% ABV/1.3 standard drinks.
Pure Blonde Naked Lager was an all-malt lager made with Galaxy hops, which the brewer claims contains no artificial preservatives and over 50 per cent fewer carbohydrates than the average of mid-strength beers, with an ABV of 3.5% ABV.
Pure Blonde White Lager (wheat beer) was launched by Carlton & United Beverages in November 2010. It was available on tap in selected venues nationally and also in 355ml bottles and had an ABV of 4.6%/1.3 standard drinks.
