Rethink Robotics

Rethink Robotics GmbH
FormerlyHeartland Robotics, Inc.
IndustryRobotics
Founded2008
Relaunched 2024
FoundersRodney Brooks, Ann Whittaker
Defunct2018 originally
2025 from the 2024 relaunch
Headquarters
Initially:
Boston
,
United States of America
Later:
Bochum, Germany
ProductsReacher, Ryder, Riser
OwnerUnited Robotics Group GmbH
Number of employees
10 (at dissolution)
Websiterethinkrobotics.com
(Now links to a dead landing page)

Rethink Robotics (formerly Heartland Robotics, Inc.) was a robotics company co-founded by Rodney Brooks and Ann Whittaker in 2008. In 2018 the assets of Rethink Robotics were bought by the German automation specialist HAHN Group. In 2021 Rethink Robotics joined the United Robotics Group GmbH.

Rethink Robotics has won awards and has been an Edison Awards finalist.

Sawyer collaborative robot
Sawyer, the collaborative robot

History

Heartland Robotics was founded in 2008 as a startup aiming to create low-cost robots. In 2012, they released the robot Baxter. In 2015, they released a smaller and more flexible counterpart to Baxter, Sawyer, that was designed to perform smaller, more detailed tasks.

In 2016, they changed their name to Rethink Robotics and released their collaborative cobots worldwide. These robots were designed to be easy to set up and work alongside, rather than replace, humans in factory environments.

In October 2018, Rethink Robotics ceased operations and sold off its assets. Other companies picked up support for the robots.

In October 2019, Rethink Robotics launched the new Sawyer BLACK Edition. The headquarters of Rethink Robotics moved from Rheinböllen to Bochum in mid 2020, and signed a partnership with Siemens.

In August 2024 Rethink Robotics GmbH was shut down due to operational reasons.

In September 2024 Rethink Robotics, Inc. reappeared with new products. However, this relaunch failed, and shut down the following year.

References

  1. 1 2 "Heartland Robotics, Inc. Changes Name to Rethink Robotics - Yahoo Finance". 2016-02-03. Archived from the original on 2016-02-03. Retrieved 2018-10-05.
  2. ↑ "Rethink's Story". Retrieved September 6, 2023.
  3. 1 2 "Company Overview of Rethink Robotics, Inc". Bloomberg Business. Archived from the original on 3 February 2016. Retrieved 3 February 2016.
  4. ↑ O'Brien, Chris (2018-11-13). "Rethink Robotics' assets bought by Hahn, Universal Robots hires 20 employees from pioneering firm". VentureBeat. Retrieved 2024-06-19.
  5. ↑ John Duhamel; et al. (May 20, 2013). "Rethink Robotics -- Finding a Market" (PDF). Stanford University. Archived (PDF) from the original on April 21, 2015. Retrieved February 3, 2016.
  6. ↑ Guizzo, Erico; Ackerman, Evan (September 18, 2012). "How Rethink Robotics Built Its New Baxter Robot Worker". IEEE Spectrum. Archived from the original on February 9, 2016. Retrieved February 3, 2016.
  7. 1 2 Jack Linshi (March 19, 2015). "Meet Sawyer, a New Robot That Wants to Revolutionize Manufacturing". Time. Archived from the original on 3 March 2016. Retrieved 3 February 2016.
  8. ↑ "One-armed factory robot Sawyer goes on sale". BBC News. 2015-09-24. Retrieved 2024-04-26.
  9. ↑ Claire Roberta (January 29, 2016). "Impact Robotics introduces next-gen "cobots" in Australia". Australian Manufacturing. Archived from the original on 3 February 2016. Retrieved 3 February 2016.
  10. ↑ Vincent, James (2018-10-04). "Pioneering creator of collaborative 'cobots' Rethink Robotics shuts down". The Verge. Retrieved 2024-04-26.
  11. 1 2 "Rethink Robotics Closes its Doors". The Robot Report. 2018-10-03. Archived from the original on 2018-10-04. Retrieved 2018-10-05.
  12. ↑ "Rethink Robotics Cobots get Continuing Support". Robotics Business Review. Archived from the original on 2020-02-21. Retrieved 2019-11-27. Rethink Robotics is gone — or is it? News from Germany and China should provide relief for owners of Baxter and Sawyer cobots worried about continuing support.
  13. ↑ "Pioneering creator of collaborative 'cobots' Rethink Robotics shuts down". The Verge. Archived from the original on 2023-05-25. Retrieved 2018-10-05.
  14. ↑ "HAHN Group acquires Rethink Robotics IP". The Robot Report. 2018-10-25. Archived from the original on 2023-04-13. Retrieved 2018-11-05.
  15. ↑ "Rethink Robotics Cobots get Continuing Support". Robotics Business Review. Archived from the original on 2020-02-21. Retrieved 2019-11-27.
  16. ↑ "Rethink Robotics launches Sawyer Black Edition". Robotics & Automation News. 2019-10-18. Archived from the original on 2020-01-26. Retrieved 2020-04-22.
  17. ↑ Rethink Robotics moves into new HQ, partners with Siemens Archived 2023-04-01 at the Wayback Machine - Manufacturing Automation, 1 October 2020
  18. ↑ Demaitre, Eugene. "Rethink Robotics Shuts Down - Again". The Robot Report. Link to article. Published 16 September 2025. Accessed 28 July 2026.