Sam Goi

Sam Goi
Goi in 2015
Non-Resident Ambassador of Singapore to Brazil
In office
20 April 2018 – 30 June 2026
MinisterVivian Balakrishnan
Preceded byChoo Chiau Beng
Succeeded byChia Wei Wen
Personal details
BornSam Goi Seng Hui
(1949-04-26) 26 April 1949 (age 77)
Fuqing, Fujian province, China
EducationDunman High School
Known for
Investor of Teh Yi Jia, "Singapore's Popiah King"

Sam Goi Seng Hui (Chinese: 魏成輝; pinyin: Wèi Chénghuī; born 26 April 1949) is a Singaporean businessman who is also known as Singapore's "Popiah King". He is the chairman of Tee Yih Jia, a food manufacturing company, well known for selling spring roll pastry, or locally known as "popiah" (薄饼) skins,

In 2008, he was the largest single shareholder in Super Coffeemix. In 2014, he won the 2013 Businessman of the Year award at the Singapore Business Awards which were organised by local financial newspaper, The Business Times, and DHL Express.

Goi has four children. His youngest son, Ben Goi, was chief operating officer of Tee Yih Jia until his death in 2019 from a stroke.

References

  1. ↑ National Library Board, Singapore. "Goi Seng Hui". Eresources.nlb.gov.sg. Retrieved December 7, 2014.
  2. ↑ Woo, Jacqueline. "Popiah King turns emotional at Singapore Business Awards". ST Jobs. STJobs. Archived from the original on July 22, 2015. Retrieved June 8, 2015.
  3. ↑ "Newspaper Article - This local 'king' is going places". Eresources.nlb.gov.sg. Retrieved December 7, 2014.
  4. ↑ migration (April 3, 2014). ""Popiah King" Sam Goi wins 2013 Businessman of the Year award". The Straits Times. Retrieved August 12, 2021.
  5. ↑ "'Goodbye hubby, let's meet in heaven': Wife of Popiah King's son Ben Goi". The Straits Times. February 7, 2019. ISSN 0585-3923. Retrieved May 8, 2025.