Shan Yichun

Shan Yichun
Born (2001-12-23) 23 December 2001 (age 24)
Dongyang, Jinhua, Zhejiang, China
EducationZhejiang Conservatory of Music
Occupations
  • Singer-songwriter
  • actress
Musical career
Genres
Instrument
  • Vocals
Years active2020–present
LabelBy Moon Entertainment
Chinese name
Traditional Chinese單依純
Simplified Chinese单依纯
Hanyu PinyinShàn Yīchún
JyutpingSin6 Ji1seon4

Shan Yichun (Chinese: 单依纯, born 23 December 2001) is a Chinese singer-songwriter. Noted for winning season 5 of Chinese reality talent show Sing! China, Shan released her debut album, Courage, in 2022 and hosted her inaugural solo concert Please Me in 2023.

Experience

In 2025, her song "Chun Mei Mei" (Lil Sis) was nominated for Production of the Year at the 3rd Wave Music Awards. In May, she participated in the variety show Singer（2025） and ultimately won third place. In December, she established her personal studio. In 2026, she was nominated for Best Mandarin Female Singer at the 37th Golden Melody Awards. On August 16, her work "Zhu Yu" (Jade) won the Top Ten Golden Songs of the Year at the 7th TMEA .

Awards and Honors

In 2026, Shan was named to Forbes 30 Under 30 Asia in the Entertainment and Sports category, becoming the only female singer from mainland China to be included that year. Forbes highlighted her as "the youngest winner of China's leading singing competition, The Voice of China, in 2020 at the age of 18" and noted she has more than 400,000 followers on Instagram. The list featured approximately 300 honorees selected from nearly 4,000 candidates across 18 Asia-Pacific countries and territories, with only 46 individuals from China making the cut.

Also in 2026, Shan was included in The Business of Fashion's BoF 500 Class of 2026. She was the only solo female singer worldwide to be included in that year's list, the second Chinese solo female singer ever to be featured (after Li Yuchun), and the first Chinese Gen Z solo artist to receive the honor.

Brand Partnership Details

Chanel

Officially announced on January 12, 2026, becoming the first post-2000s Chinese singer brand ambassador in the brand's history. The partnership began in 2023; she previously attended the Spring/Summer 2025 ready-to-wear show at the Grand Palais in Paris and the Métiers d'Art 2024/25 show held by West Lake in Hangzhou. Simultaneously featured on the inaugural cover of VOGUE MUSIC, a new music magazine IP under Vogue China.

COACH

Officially announced on February 26, 2026, as COACH Global Brand Ambassador. Featured alongside Oscar-nominated actress Elle Fanning, Korean singer-songwriter SOYEON, Japanese singer-songwriter Lilas, Emmy-winning actress Storm Reid, and WNBA Rookie of the Year Paige Bueckers in the global campaign. Starred in a campaign film portraying a girl discovering her true self in a library, echoing the brand's new book-shaped bag charm.

Victoria's Secret

Officially announced on March 20, 2026, as China Brand Ambassador. Launched the "Summer Edit" campaign, showcasing lingerie, sleepwear, and loungewear pieces. This marks her third luxury brand partnership in three consecutive months following Chanel and COACH, further solidifying her commercial value and fashion influence as a new-generation female singer.

Discography

Studio Albums

Filmography

Film

Year English title Original title Role Notes Ref.
2022 New Five Golden Flowers 你是我的一束光 Music teacher Cameo

Television shows

Year Title Network Role Notes Ref.
2020 Sing! China Zhejiang Television Contestant Winner
2021 The Treasured Voice Zhejiang Television Contestant
2021 Praise the Program Zhejiang Television Contestant
2021 Rap Star Mango TV Contestant
2021 STAGE BOOM iQiyi Contestant
2021 Singing With Legends Dragon Television Contestant
2022 Infinity and Beyond Mango TV, TVB Contestant
2023 Ring A Bell Youku Contestant
2024 Melody Journey Jiangsu Satellite TV, iQiyi Contestant
2025 Singer 2025 Hunan Television, Mango TV Contestant 3rd Place

References

  1. ↑ Wang, Jifan (17 January 2024). "Shan Yichun Is Ready to Follow Her Own Path After Debut Solo Concerts & 'Courage' Album". Billboard. China Billboard. Retrieved 24 January 2024.
  2. ↑ "Shan Yichun". Forbes. 27 May 2026. Retrieved 5 October 2026. Singer-songwriter Shan Yichun was the youngest winner of China's leading singing competition, The Voice of China, in 2020 at the age of 18. She's become a major social media personality, with more than 400,000 followers on Instagram and 3 million on Rednote.
  3. ↑ "Shan Yichun". Forbes. 27 May 2026. Retrieved 5 October 2026. She's become a major social media personality, with more than 400,000 followers on Instagram and 3 million on Rednote. In January, she was named a brand ambassador for Chanel.
  4. ↑ "Shan Yichun". Forbes. 27 May 2026. Retrieved 5 October 2026. In January, she was named a brand ambassador for Chanel.
  5. ↑ "Shan Yichun | BoF 500". The Business of Fashion. 2 October 2026. Retrieved 5 October 2026. Musician Mandopop's 'It' girl has turned musical stardom into endorsement firepower, with deals spanning Chanel, Coach, Puma and Victoria's Secret. ... Member Since 2026
  6. ↑ "EXCLUSIVE: Chanel Names Chinese Breakout Singer Shan Yichun as Brand Ambassador". WWD. 12 January 2026. Retrieved 5 October 2026. Chanel has named Chinese breakout star Shan Yichun its latest brand ambassador.
  7. ↑ "Chanel Names Singer Shan Yichun Brand Image Ambassador". Jing Daily. 13 January 2026. Retrieved 5 October 2026. Prior to this appointment, Shan attended Chanel's ready-to-wear show for the Spring/Summer 2025 collection at the Grand Palais in Paris, as well as the Métiers d'Art 2024/25 show held by West Lake in Hangzhou.
  8. ↑ "EXCLUSIVE: Chanel Names Chinese Breakout Singer Shan Yichun as Brand Ambassador". WWD. 12 January 2026. Retrieved 5 October 2026. The 24-year-old Shan stepped into the limelight in 2020 as the youngest winner of the singing competition "The Voice of China."
  9. ↑ "Coach just turned storytelling into a fashion statement". Marketing-Interactive. 26 February 2026. Retrieved 5 October 2026. They are joined by Kia WNBA Rookie of the year Paige Bueckers, now in an expanded role, and Shan Yichun, a breakthrough Chinese singer joining Coach for the first time.
  10. ↑ "Coach Introduces "Explore Your Story": A New Campaign Championing the Power of Storytelling". Rustan's. 26 February 2026. Retrieved 5 October 2026. With Films Starring Global Ambassadors Elle Fanning, Storm Reid, Paige Bueckers, Shan Yichun, Lilas and SOYEON
  11. ↑ "Coach's Fall 2026 Campaign With Elle Fanning and More". WWD. 16 September 2026. Retrieved 5 October 2026. Coach is pairing fashion with music for fall 2026, with a campaign starring brand ambassadors Elle Fanning, PinkPantheress, Soyeon, Lilas and Shan Yichun.
  12. ↑ {{cite web |title=Victoria's Secret Announces Shan Yichun as China Brand Ambassador <ref>"Victoria's Secret names singer Shan Yichun ambassador for China market". Jing Daily. 23 March 2026. Retrieved 5 October 2026. Victoria's Secret has named Chinese singer-songwriter Shan Yichun as its brand ambassador for China. The appointment follows Shan's recent partnerships with Chanel and Coach earlier this year.
  13. ↑ "PinkPantheress Rocks Red Bags and Purple Jackets in Coach's Fall 2026 Campaign". MyFaceHunter. 30 September 2026. Retrieved 5 October 2026. She starred in the Victoria's Secret PINK Foldover Super Flare campaign, where she wore Y2K style flared leggings, long sleek light-brown hair and wispy bangs.
  14. ↑ "PinkPantheress Rocks Red Bags and Purple Jackets in Coach's Fall 2026 Campaign". MyFaceHunter. 30 September 2026. Retrieved 5 October 2026. PinkPantheress, SOYEON, Lilas and Shan Yichun all take a turn, and each artist also provides music for their own story.
  15. ↑ "你是我的一束光：音乐才女单依纯的银幕首秀，让人惊喜的视听享受 - 网易". 163.com (in Chinese). 11 February 2022. Retrieved 29 December 2023.
  16. ↑ 致敬英雄武汉，见证冠军诞生！《2020中国好声音》巅峰之夜落幕：实力派女声单依纯顺利加冕. wap.cqcb.com (in Chinese). 20 November 2020. Retrieved 29 December 2023.
  17. ↑ "胡彦斌C位坐镇《天赐》 单依纯神仙合唱献诚意舞台". ent.ifeng.com (in Chinese). Retrieved 8 April 2026.
  18. ↑ "為歌而讚", 維基百科，自由的百科全書 (in Chinese), 7 December 2025, retrieved 8 April 2026
  19. ↑ "《说唱听我的2》全阵容官宣 胡彦斌龚琳娜吴克群花式加盟引热议_YNET.com北青网". ent.ynet.com. Archived from the original on 18 July 2021. Retrieved 8 April 2026.
  20. ↑ "爱奇艺《爆裂舞台》开录 - 粉丝网星闻". news.ifensi.com (in Chinese (China)). Archived from the original on 20 July 2021. Retrieved 8 April 2026.
  21. ↑ 看看新闻网. "视频｜《我们的歌》第三季新闻发布会_直播切分_看看新闻". www.kankanews.com. Archived from the original on 25 September 2021. Retrieved 8 April 2026.
  22. ↑ "单依纯《声生不息》合集：邀您共赏港乐经典". www.mgtv.com. Retrieved 8 April 2026.
  23. ↑ "劇好聽的歌", 維基百科，自由的百科全書 (in Chinese), 6 December 2025, retrieved 8 April 2026
  24. ↑ "音樂緣計劃", 维基百科，自由的百科全书 (in Chinese), 2 February 2026, retrieved 8 April 2026
  25. ↑ 舒靓. "《歌手2025》首发阵容公布". cn.chinadaily.com.cn. Retrieved 8 April 2026.