Shilav Group
| Shilav Group | |
|---|---|
Native name | שילב |
| Type | Private |
| Industry | Retail; toys; children's clothing |
| Founded | 1974 |
| Founders | Isaac Oren; Shosi Oren |
| Headquarters | Israel |
Area served | Israel |
| Products | Toys; baby products; children's clothing |
Shilav Group (Hebrew: שילב) is an Israeli company that operates a chain of toy stores in Israel, a line of developmental toys for babies, and a line of apparel for newborns, infants, and toddlers.
History
Shilav was founded in 1974 by Isaac and Shosi Oren, a husband-and-wife team, as a "one-stop shopping" store for baby needs. The name "Shilav" is a Hebrew acronym for "Direct marketing to the maternity home".
Shilav launched its Tiny Love line of developmental toys in 1993. Tiny Love has competed successfully with giants of the toy industry such as Fisher-Price.
References
- ↑ Shilav apparel website Archived 2008-06-21 at the Wayback Machine, accessed April 25, 2010.
- ↑ Shilav Group website, "The Tiny Love Success Story Limit", accessed April 25, 2010.
- 1 2 "Not just baby's play". ISRAEL21c. May 16, 2004. Retrieved 26 April 2010.
- ↑ Neiman, Rachel (July 24, 1996). "Article: Sitting Smartly". Jerusalem Post. Archived from the original on November 4, 2012. Retrieved 26 April 2010 – via HighBeam Research.
But buying a car seat which meets the standard is not enough, says Yitzhak Oren, head of the Shilav group. When making a purchase, parents should try the ...
- ↑ Cherney, Elena (December 15, 2002). "Moms flip to join a new fad for babies". Deseret News. Wall Street Journal. Retrieved 26 April 2010.
Tiny Love, a division of Tel Aviv-based Shilav Group, last year launched two new tummy toys and retooled its popular Gymini 3-D Activity Gym to add features ...
External links
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