Slevomat

Slevomat.cz, s.r.o.
TypePrivate (s.r.o.)
IndustryE-commerce, online travel
Founded12 April 2010; 16 years ago (2010-04-12) (website launch)
FoundersTomáš Čupr, Romana Sudová, Petr Bartoš
Headquarters
Prague
,
Czech Republic
Key peopleTomáš Braverman (CEO)
Revenue533,799,000 Czech koruna (2017) Edit this on Wikidata
approx. 200 million Kč (2025)
Total assets833,054,000 Czech koruna (2017) Edit this on Wikidata
OwnerGenesis Capital (majority)
Number of employees
approx. 400 (2025)
Websitewww.slevomat.cz

Slevomat is a Czech website that offers hotel stays and leisure activities. It also operates in Slovakia under the name Zľavomat.sk.

The company was founded in 2010 as a group buying discount site and later shifted its focus to travel. It was owned by the British travel company Secret Escapes from 2017 to 2025. In 2025, the Czech private equity firm Genesis Capital bought a majority stake.

History

Early years (2010–2016)

Slevomat was launched on 12 April 2010 by a team led by Tomáš Čupr, with Romana Sudová and Petr Bartoš among its co-founders. Čupr had encountered the group-buying model while living in the UK and developed Slevomat with inspiration from Groupon.

Investment group Miton became involved shortly after the launch. Slevomat expanded into Slovakia within few months after the launch, with Zľavomat.sk website.

During the early years, Slevomat invested in several competitors. In 2011, it acquired a 51-percent stake in Zapakatel and held a 35-percent stake in Vykupto. The cooperation with Zapakatel ended the following year, when Slevomat reduced its holding to a minority stake.

Čupr sold his majority stake in 2011 and stepped down as chief executive in 2012. By that time, the platform had about 1 million customers.

By 2013, purchases made through Slevomat in the Czech Republic exceeded CZK 1 billion annually, and the company reported a profit.

Secret Escapes ownership (2017–2025)

In April 2017, Slevomat announced it would move away from time-limited group discounts and that it would focus on offers in travel and leisure.

Later that year, Secret Escapes bought Slevomat, together with the price comparison site Skrz.cz and the Slovak sister site Zľavomat.sk. The price was not disclosed. Hospodářské noviny reported that it may have been around 1.5 billion Kč.

Tomáš Braverman, previously chief executive of Czech comparison website Heureka, became chief executive of Slevomat in July 2024.

Genesis Capital ownership (2025–present)

In November 2025, Secret Escapes agreed to sell a majority stake in Slevomat to Genesis Capital. Minority stakes went to members of the management team and to the family office of Czech investor Jitka Cechlová Komárková.

Business

Slevomat earns a commission on each stay or voucher sold through its website. Travel made up about 70% of the group's sales volume in 2024. The group also operates travel-search website Skrz.cz and tour operator CK Zanzo.

References

  1. 1 2 3 4 Weikert, Petr (15 February 2026). "Slevomat se vrací do Česka. A je úplně jiný". E15 (in Czech). Czech News Center. Retrieved 27 September 2026.
  2. 1 2 "Slevomat končí se slevami. Více se zaměří na luxusní či exkluzivní zboží a dovolené". Hospodářské noviny (in Czech). Economia. Czech News Agency. 27 April 2017. Retrieved 27 September 2026.
  3. 1 2 Janíková, Simona (29 August 2017). "Slevomat koupila britská skupina Secret Escapes. Cena se mohla vyšplhat až na miliardu a půl". Hospodářské noviny (in Czech). Economia. Retrieved 27 September 2026.
  4. 1 2 3 4 "ÚOHS: Genesis Capital může převzít věšinový podíl v portálu Slevomat". ČeskéNoviny.cz (in Czech). Czech News Agency. 15 December 2025. Retrieved 27 September 2026.
  5. ↑ Bednář, Vojtěch (1 June 2010). "V Česku se rozjíždějí hromadné nákupy. Nabízí velké slevy". Lidové noviny (in Czech). Mafra. Retrieved 27 September 2026.
  6. ↑ Vyleťal, Martin (3 February 2011). "Tomáš Čupr: Slevomat jsme spočítali i na tuhé období". Lupa.cz (in Czech). Internet Info. Retrieved 27 September 2026.
  7. ↑ "Od laundromatu k miliardám. Příběh Slevomatu ve vyprávění Čupra a spol". Forbes Česko (in Czech). MediaRey, SE. 2017. Retrieved 27 September 2026.
  8. ↑ Vozárová, Eva (19 November 2010). "Slevomat prišiel na Slovensko. Ako Zľavomat.sk". Mediálne (in Slovak). News and Media Holding. Retrieved 27 September 2026.
  9. ↑ Aust, Ondřej (2 August 2011). "Slevomat.cz koupil většinu největšího konkurenta Zapakatel.cz, další už nechce". Médiář (in Czech). News Media. Retrieved 27 September 2026.
  10. ↑ "Slevomat.cz po roce prodal podíl v portálu Zapakatel.cz, šéfové serverů se veřejně rozhádali". Médiář (in Czech). News Media. Czech News Agency. 3 August 2012. Retrieved 27 September 2026.
  11. ↑ Dočekal, Daniel (16 January 2014). "Česko stále miluje slevy: Slevomat hlásí obrat nad miliardu, některé servery končí". Lupa.cz (in Czech). Internet Info. Retrieved 27 September 2026.
  12. ↑ Beránek, Jan (29 August 2017). "Slevomat si koupili Britové. A přibrali si k tomu ještě Skrz a Zlavomat.sk". Lupa.cz (in Czech). Internet Info. Retrieved 27 September 2026.
  13. ↑ "The Secret's out: Secret Escapes to become largest central European holiday and travel deals operator with Czech takeover". City A.M. 30 August 2017. Retrieved 27 September 2026.
  14. ↑ Zelenka, Filip (2 April 2024). "Slevomat má nového šéfa. Přichází do něj Braverman z Heureky". E15 (in Czech). Czech News Center. Retrieved 27 September 2026.
  15. ↑ "Genesis Capital signed an agreement to acquire a majority stake in Slevomat Group, a leading travel and local experiences platform on the Czech and Slovak markets". Genesis Capital. 19 November 2025. Retrieved 27 September 2026.
  16. ↑ "ÚOHS povolil spojení společností SC Czech AJZ a Kaloa International" (Press release) (in Czech). Úřad pro ochranu hospodářské soutěže. 15 December 2025. Retrieved 27 September 2026.