Smashy
| Smashy | |
|---|---|
 The Smashy restaurant in Budapest | |
| Industry | Restaurants |
| Founded | 2023, Budapest, Hungary |
| Headquarters | Budapest, Hungary |
| Key people | Simon Tóth, Máté Tóth |
| Products | Fast food (hamburgers, French fries) |
| Website | smashyclub |
Smashy is a Hungarian fast-food restaurant brand whose menu is based on the smash burger concept. Its first restaurant opened in Budapest, on Baross Street near Kálvin tér. In 2024 the brand was bought from its previous owner by the founders of Simon's Burger. In May 2025 it opened its first restaurant outside Hungary, in New York City, near Union Square.
History
Smashy's first restaurant opened in Budapest at 4 Baross Street, near Kálvin tér. It initially operated with a small, focused menu of two types of smash burger, fries and soft drinks.
Simon Tóth and Máté Tóth bought Smashy from its previous owner in 2024. After the change of ownership the brand continued to operate under its existing concept, while the owners began exploring opportunities for international expansion.
According to Forbes Hungary, the Smashy brand was chosen over Simon's Burger for entering the American market because its simpler, less restrictive branding and concept were considered better suited to it. The US investment was in the range of several hundred million Hungarian forints and was made without outside investors.
International expansion
Smashy's first restaurant abroad opened on 3 May 2025 in Manhattan, New York City, at 42 Union Square East, near Union Square. The owners described it as the first step in the brand's international expansion. The New York location is primarily a takeaway operation.
Menu
Smashy's menu is based on the American smash burger style, in which the beef patty is pressed thin on a griddle while cooking, producing a crisp, caramelised crust.
The Budapest restaurant has a short menu centred on two products, the Classic Cheeseburger and the House Cheeseburger, served with fries and drinks. The New York restaurant has a similarly limited menu, consisting of single- and double-patty burgers, fries and soft drinks.
Locations
Budapest, Kálvin tér
New York City, Union Square
References
- ↑ Nemes, Nóra (18 January 2024). "A burgerező, ahol 5000 forintért az egész étlapot kipróbálhatod! – Megnéztük a smashyt" [The burger place where you can try the whole menu for 5,000 forints – We checked out Smashy]. WeLoveBudapest (in Hungarian). Retrieved 24 August 2026.
- ↑ Bábel, Vilmos (3 February 2024). "Hogyan durranhatott ekkorát pár nap alatt egy pesti burgerező? – ellátogattunk a Smashy tulajdonosához" [How did a Budapest burger place blow up in a few days? – We visited Smashy's owner]. HVG (in Hungarian). Retrieved 24 August 2026.
- ↑ Ihász, Nóra (30 September 2025). ""Nem számoltam azzal, hogy napi 3000 hamburgert és 300 kiló krumplit fogok eladni, de most ez így van" – Interjú Lehoczky Simonnal, a Smashy alapítójával" ["I hadn't counted on selling 3,000 burgers and 300 kilos of potatoes a day, but that's how it is now" – Interview with Simon Lehoczky, founder of Smashy]. Dining Guide (in Hungarian). Retrieved 24 August 2026.
- ↑ Kis, Judit (8 June 2026). "Megugrott tavaly a Simon's Burger nyeresége, a héten egy új piacra is belépnek – mutatjuk, hogy hol" [Simon's Burger's profit jumped last year, and this week it enters a new market – here is where]. Forbes Hungary (in Hungarian). Retrieved 24 August 2026.
- ↑ Kis, Judit (5 May 2025). "Budapest-rajongók, hosszú sor és influenszerek – így nyitott a New Yorkban a magyar Smashy" [Budapest fans, long queues and influencers – how the Hungarian Smashy opened in New York]. Forbes Hungary (in Hungarian). Retrieved 24 August 2026.
- ↑ Polák, Zsóka (7 June 2025). "Élő portál és a magyar hamburger köti össze mostantól a Kálvin teret Manhattannel" [A live portal and the Hungarian burger now link Kálvin tér with Manhattan]. 24.hu (in Hungarian). Retrieved 24 August 2026.
- ↑ Gedeon, Lili (4 June 2025). "Megnyílt a Smashy New Yorkban – magyar burger hódítja meg Amerikát" [Smashy opens in New York – Hungarian burger conquers America]. Street Kitchen (in Hungarian). Retrieved 24 August 2026.
- ↑ Szöllősi, Anna (30 August 2025). "A nagy budapesti smash körkép: összegyűjtöttük a legszaftosabb burgerezőket" [The big Budapest smash roundup: we collected the juiciest burger places]. Refresher (in Hungarian). Retrieved 24 August 2026.