SnipSnap

This article has multiple issues. Please help improve it or discuss these issues on the talk page. (Learn how and when to remove these messages) This article contains promotional content. Please help improve it by removing promotional language and inappropriate external links, and by adding encyclopedic text written from a neutral point of view. See our advice if the article is about you and read our scam warning in case someone asks for money to edit this article. (June 2024) (Learn how and when to remove this message) The topic of this article may not meet Wikipedia's general notability guideline. Please help demonstrate the notability of the topic by citing reliable secondary sources that are independent of the topic and provide significant coverage of it beyond a mere trivial mention. If notability cannot be shown, the article is likely to be merged, redirected, or deleted. Find sources: "SnipSnap" – news · newspapers · books · scholar · JSTOR (June 2024) (Learn how and when to remove this message) This article needs to be updated. Please help update this article to reflect recent events or newly available information. (June 2024) (Learn how and when to remove this message)

SnipSnap is a mobile coupon app founded in Philadelphia. It allows users to photograph a printed coupon to find or create a mobile coupon, which can be redeemed in-store.

Overview

The app scans the text, images, logos, and barcodes within a photograph of a coupon to parse out all of the structured coupon content dynamically. The app uses some of this information to power features such as expiration-date reminders, location-based notifications (utilizing the store name, as well as the location of the phone), and scannable barcodes.

SnipSnap makes money through both targeted and affiliate offers. Depending on a user’s past habits and SnipSnap’s partnerships, companies, like Babies ‘R Us, can push coupons that look just like any other user-clipped coupon. For every “snip” of one of these coupons that results in an actual purchase, SnipSnap will get a kickback.

Mobile Commerce Daily says SnipSnap also works with retailers to manage location-based and "geo-conquesting" campaigns. The company has also begun promoting coupon content outside its mobile apps, and via third-party social media sites, mobile apps, and ad networks.

Background

SnipSnap, based in Philadelphia, Pennsylvania, was founded by Ted Mann in September 2011, after Mann left his job at Gannett to start the company. It was incubated at DreamIt Ventures, a startup accelerator program in Philadelphia. It has investors, including venture capital firm MentorTech Ventures, and Michael G. Rubin (co-founder of GSI Commerce). The company has raised $1.5 million in seed funding. In November 2013, Valpak announced a partnership to syndicate all its coupon content to SnipSnap.

Media coverage

SnipSnap won a MediaPost Appy award for the Best Finance App of 2013, and Best Shopping App of 2013 by About.com. The app was featured on the Katie Couric and Dave Ramsey shows in May 2013.

Awards and accolades

• MediaPost Appy Award for the Best Finance App of 2013
• About.com Best Shopping App of 2013
• TechCrunch Disrupt Finalist
• Winner of Switch 3 Startup demo competition.

References

External links

• Official website