Square Toiletries

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Square Toiletries Ltd. is a fast-moving consumer goods (FMCG) company in Bangladesh and a subsidiary of Square Group. The company is marketing 20 brands in different segments like health and hygiene, oral care, hair care, fabric care, skin care etc. and producing more than 50 products. Major brands of the company are Jui, Chaka, Senora, Supermom, WhitePlus, Magic, Sepnil, Kool, Meril Protective Care and Meril Baby. Square is also exporting its finished products to 13 countries- UAE, Germany, UK, Australia, Malaysia etc.

History

Square Toiletries Limited was founded in 1988 as a division of Square Group and was made into a separate private limited company in 1994.

Specialties

Manufacturer of different cosmetic and toiletries product categories, cosmetic contract manufacturing and packaging, marketer of different cosmetic and toiletries product categories

Major brands

• Jui
• Meril
• Meril Baby
• Supermom
• Revive
• Maya
• Chaka
• Chamak
• Senora
• Femina
• White Plus
• Magic
• Kool
• Xpel
• Spring
• Sepnil
• Zerocal
• Select Plus
• Shakti
• Rain Shower
• Maxclean

References

Further reading

• "Square Pharmaceuticals". Asiamoney Bangladesh Investment Guide (Advertisement). 8 (2 supplement 3). Euromoney Publications: 32–33. March 1997.
• "Indian non-tariff barriers impede exports". The New Nation. Dhaka, India. 25 November 2011. Archived from the original on 20 February 2016 – via HighBeam Research.
• "Square: the rise of a giant". The Daily Star. 6 January 2012.
• Khan, Mohammad Jamil (20 July 2013). "Counterfeit cosmetics flood markets ahead of Eid-ul-Fitr". Dhaka Tribune.
• Anas, AZM (31 December 2013). "Soaring demand powers personal care market". The Financial Express. Dhaka.
• "Fake Cosmetics Flood City Market". The New Nation. Dhaka, India. 23 December 2014. Archived from the original on 20 February 2016 – via HighBeam Research.
• Rashid, Mamun (19 February 2015). "Killing a brand, building a brand". Dhaka Tribune (Op-ed).
• Wardad, Yasir (21 August 2015). "Local cosmetics, toiletries cos dominating market". The Financial Express. Dhaka. Archived from the original on 7 February 2016.
• Parvez, Sohel (28 October 2015). "Locally made baby diapers gaining popularity". The Daily Star.
• Andaleeb, Syed Saad (2017). "Square Toiletries Ltd & Senora: Overcoming Cultural Taboos". In Andaleeb, Syed Saad; Hasan, Khalid (eds.). Strategic Marketing Management in Asia. Emerald Group Publishing. pp. 190–204. ISBN 978-1-78635-746-5.

External links

• Official website