SuperYou

SuperYou
Product typeDietary supplements, Bodybuilding supplements, Athleisure, Snacks, Protein
OwnerRanveer Singh and Nikunj Biyani
Produced byElite Mindset Pvt. Ltd.
CountryIndia
Introduced2024
Websitesuperyou.in

SuperYou is an Indian nutrition company co-founded by actor Ranveer Singh and entrepreneur Nikunj Biyani. The company is headquartered in Mumbai, Maharashtra.

History

SuperYou was introduced in 2024 by Bollywood actor Ranveer Singh and FMCG entrepreneur Nikunj Biyani.

Nikunj Biyani has previously worked in India's packaged foods industry, including at Future Consumer Limited. As per the The Indian Express report, he conceived the idea for a better-for-you snacking brand and informally pitched it to Ranveer Singh during a basketball game. Ranveer Singh later joined as a co-founder and has since been involved in the brand's product development and strategy.

The company uses fermented yeast-based protein technology to make its products. SuperYou's first product was India's first protein wafer bar, made using a blend that has fermented yeast.

Later the company expanded to protein wafers, baked multigrain chips, and fermented yeast protein powders.

Expansion & growth

SuperYou sold 1.6 million wafer bars in its first 3 months (Nov 2024–Jan 2025). Crossed ₹100 crore in gross sales by mid-2025, and was running at roughly ₹150 crore annualized revenue by late 2025.

In December 2024, Seed funding of $1.5 million received by Rainmatter Capital, a subsidiary of Zerodha. It has received ₹63 crore (~$7M) led by V3 Ventures, with existing investors Rainmatter and Gruhas Collective in Series B funding.

In March 2026, the SuperYou partnered with Starbucks to launch a 'protein foam'. It is developed by Starbucks using SuperYou protein. In the same year SuperYou collaborated with Nutcracker.

Recognition

See also

References

  1. 1 2 Kaur, Amarjot (9 January 2026). "From SuperYou to Wild Date, here are a few homegrown brands that galvanised the protein-rich-gourmet-snack cult in India". The Hindu.
  2. ↑ Verma, Mansi (31 March 2026). "Starting a consumer brand is easier than ever in India. Scaling it is getting harder Company Business News". mint.
  3. ↑ Shah, Priyanshi (19 May 2026). "Starbucks Now Serves Ranveer Singh's Signature Protein Coffees With Its New Menu". Curly Tales.
  4. ↑ "DMD Advocates advises SuperYou on raising funds from V3, existing investors". Bar and Bench. 25 December 2025.
  5. ↑ "Ranveer Singh Co-Founded SuperYou Raises USD 7 Mn Funding Led by V3 Ventures". Entrepreneurindia.com. Entrepreneur (magazine). 21 December 2025.
  6. ↑ "Ranveer Singh's protein brand — eyeing Rs 500 cr in 5 years — is taste-tested by his family, was pitched the idea on a basketball court and via GIFs". The Indian Express. 3 November 2025.
  7. ↑ "Ranveer Singh-backed SuperYou targets Rs 500 crores revenue with expansion into healthy snacking, says co-founder Nikunj Biyani". Bollywood Hungama. 4 November 2025.
  8. ↑ ""We didn't want to be just another protein supplement brand" — How Nikunj Biyani started SuperYou with Ranveer Singh". The Financial Express. The Financial Express (India). 26 February 2025.
  9. ↑ Mridul, Anay (19 August 2025). "Bollywood's Ranveer Singh Launches Fermented Yeast Protein Powder in India". Green Queen.
  10. ↑ "Ranveer Singh Co-founded SuperYou Makes India's First Bio-fermented Protein Technology". BW Disrupt.
  11. ↑ "SuperYou records Rs 150 crore ARR in first year; functional snacking gains traction". ETRetail.com.
  12. ↑ Mathur, Abhimanyu (11 November 2025). "How Ranveer Singh's wafer brand hit ₹100 crore revenue in just 1 year with only 4 products: Behind SuperYou's success". Hindustan Times.
  13. ↑ "SuperYou raises ₹63 cr from Rainmatter, Gruhas Collective, and V3 Ventures". EconomictimesB2B.com.
  14. ↑ "Ranveer Singh's SuperYou raises ₹63 crore in Series B led by V3 Ventures, Rainmatter - CNBC TV18". CNBCTV18. 20 December 2025.
  15. ↑ "Ranveer Singh's SuperYou marks one year with ₹150 crore ARR milestone". Hotelier.
  16. ↑ "Protein in your coffee? Starbucks-SuperYou partnership taps India's 'permissible indulgence' trend". ETRetail.com.
  17. ↑ "Starbucks, SuperYou expand partnership with protein cold foam beverages". www.storyboard18.com.
  18. ↑ "From coffee to burgers: Here's how Mumbai restaurants serving wellness on plate". Mid-Day.
  19. ↑ Manocha, Shreya (15 November 2025). "Ranveer Singh's SuperYou, Hrithik Roshan's HRX by EatFit Products Among Winners of 2025 PETA India Vegan Food Awards - Blog". PETA India.

Category:Nutritional supplement companies Category:2024 establishments in Maharashtra